Blog Relations 101: Don't Try To Pull A Fast One
By Steve Rubel
Expert Author
Article Date: 2006-01-27
Over at MobHappy comes word of some PR professionals who tried to pull the wool over these bloggers' eyes and now are paying dearly for it.
Here's the story. Earlier this week the site reviewed a new mobile service called Bluepulse. While the review was generally positive, one of the blog's editors, Carlo Longio, and the folks at Bluepulse got involved in an extended conversation over a specific claim the vendor makes on its Web site. Unfortunately, the folks at Bluepulse then changed the copy on their own Web site to match the case they had previously pleaded in their comments on the blog. Now MobHappy is calling them out for trying to pull a fast one by showing a Google cached copy of the Bluepulse site.
The takeaway here is to be honest and open. Don't try to pull a fast one to one-up a blogger. You will lose and badly. Take your lumps with the praise and, as Carlo suggests at the top of his post, become part of the conversation.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Submit Your Article
Public Relations
Networking
Techniques