July 25th, 2011
Running a Facebook promotion. It’s a tactic many brands have tried in the last year. Some more successful than others (great primer here, in case you’re interested). But, we know that a large segment of the Facebook population is following brands because they want deals and special offers–so, it makes sense to give it to them, right?
Yes, but it also makes sense to make sure you have your ducks in a proverbial row before you go out and make that offer.
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July 11th, 2011
Oh No! Not another social network ! I can just hear the cries in the PR world: ” We already have too many channels to manage, why should we have to start over on a new platform?”
When I first heard the rumor of Circles back in December 2010 I was excited because I thought it handled the problem of too much irrelevant content being shared with my connections. My business contacts had to wade through my cousins posting about our family tree and pictures of my grandson playing soccer. He’s cute, but it’s not relevant for them. And my friends and family could care less about Digital PR and social media. Most of them don’t even understand what I do. That feature alone should make it interesting to PR people. The right message delivered to the right audience is key to PR success.
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June 27th, 2011
More and more businesses are arriving on Facebook everyday.
They set up their page and sit back and wait for hoards of people to drop by and ‘Like’ them. As they watch their numbers increase (hopefully) they start to feel pretty pleased with themselves.
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June 13th, 2011
As a business owner I’m guessing you spend a fair amount of your marketing budget on your online marketing (and off line).
You have website copy to keep up to date, email marketing to do, blogs and articles to write not to mention the brochure you need to revamp.
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May 31st, 2011
People frequently ask me: How did you build your “network?” It’s a pretty easy answer really: A LOT of hard work.
OK, so meeting up with people, talking and doing a little research here and there isn’t exactly hard labor, but it takes time. Lots of time. And, that’s hard work. It’s really an exercise in perseverance and consistency more than anything.
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iEntry 10th Anniversary
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