More and more businesses are arriving on Facebook everyday.
They set up their page and sit back and wait for hoards of people to drop by and ‘Like’ them. As they watch their numbers increase (hopefully) they start to feel pretty pleased with themselves.
As a business owner I’m guessing you spend a fair amount of your marketing budget on your online marketing (and off line).
You have website copy to keep up to date, email marketing to do, blogs and articles to write not to mention the brochure you need to revamp.
People frequently ask me: How did you build your “network?” It’s a pretty easy answer really: A LOT of hard work.
OK, so meeting up with people, talking and doing a little research here and there isn’t exactly hard labor, but it takes time. Lots of time. And, that’s hard work. It’s really an exercise in perseverance and consistency more than anything.
I won’t lie. I love Washington Post columnist Gene Weingarten. I look forward to his piece every week in Sunday’s Post, and joyfully, this week’s column spoke directly to me as a marketer.
In a nutshell, Weingarten had mentioned the Stetson brand in a previous column, essentially stating in the previous column that if you wanted to feel more American, “put on a Stetson.” Now to me, and clearly go Weingarten, this appeared to be a compliment.
The other day I popped on Hootsuite to post a message. But the site was down due to “widespread Internet outages”. Hellotxt was up and running so I was able to post my message, but it got me thinking…What would I do if I couldn’t really do online marketing anymore?
This is an extra-important question, because, while I don’t really think the Internet is going anywhere anytime soon, it’s definitely gotten harder to effectively market a business online. The days of making easy money on the “Wild, Wild, Web” are gone.
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