Effective Ways To Measure Your Social Media ROI

Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue.

The debate over ROI inspired certain brands to cannonball into popular social networks to join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards and established authorities, unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

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Why You Need Facebook For Your Company

Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.

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Are Web 2.0 Ads Moving Toward Content Promotion?

If you pay attention to the ads that monetize most of the web, you’ve likely noticed a trend towards ads that promote content. Glance at these nifty alternatives to traditional banner ads, make some observations of your own, and then join me again at the end for my own analysis.

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Cultivate Your Business Relationships

What happens when someone is desperate? They will often hear what they WANT to hear rather than what was actually said. This happens in business all the time. It is happening at an alarming rate as it relates to the SMB (small and medium business) and social media.

What is being said by the people in the marketplace that actually understand social media (not the legions of so-called experts who are just desperate to make a buck) is that the correct use of social media provides opportunity, Notice the use of the word correct. Not just the use of social media but the CORRECT use of social media. Oh and it provides opportunity, not automatic sales and revenue.

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Using Twitter To Promote Your Brand

Using Social Media such as  Twitter and Youtube correctly can increase your brand and presences.  In this case study is a first hand experience from a consumer (my daughter) perspective not as a marketer. Sometimes understanding how one uses the social media from the consumer side is an invaluable source. In this true story you will see how Social Media transcends to real live event that took place in Seattle. The objective of this marketing scheme is a Samsung BEHOLD II smart phone, which I will explain at the end of this article.

Anyways, my daughter who is a big fan of a Hip Hop Dancing team called “Quest Crew”. They are the best Hip Hop dance team in America. My daughter had been following one of the dance member nickname “Hok”. She had first seen one of their dance routine on Youtube, and with the ending credit showing Twitter to follow.

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