I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post”. When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for [...]

Evolution does not only happen to human beings, you know. Technology is one of the fastest evolving facets of society nowadays, and with it comes the glorious birth of the Internet. Knowing the potential of reaching millions of people worldwide, website owners quickly jump into the fray of web marketing.

Facebook recently added a new “promoted post” feature that makes it dead simple to promote individual status updates to you existing fans for a fee. This will be one of the more lucrative features that Facebook has created and comes as a sign that Wall Street needs them to “show me the money.”

Interacting with social media can be something of a crapshoot, especially if you don’t have good privacy settings, and/or, sense enough not to post everything you come across. To address this amazing lack of self awareness, there have been a number of tutorials, warnings, and infographics to help you navigate these sometimes choppy waters.

A couple weeks ago, a potential client and asked if I’d be interested in leading a training session for the corporate communications team around “digital PR” with a mix of presentations and hands-on sessions. Right up my alley. I love the education side of our business–teaching is in my blood, as my Mom was a [...]

The single most important element of your social media program is making your company worthy of discussion.

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.

The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. At first, this seemed like an odd way to promote a sporting event!  And yet, undeniably, our pulse quickens when [...]

Back in December last year I wrote one of my first blog posts for SEOptimise entitled “How you can get over 79 Twitter followers in under 23 minutes – and why not to bother”.

No matter what your business sells, how it sells it or how and where people buy you it, people are going online to find it, pure and simple. That’s as true for those one of kind hand made earrings as it is for the spa and auto repair shop in their neighborhood.

QR codes ask a lot of prospective users.

Continuing the Facebook Fan Page Examples series, our latest installment is about Dr. Pepper. With about 10.9 million fans on Facebook, Dr. Pepper has a stronger Facebook presence than competing beverages like Mountain Dew (about 6.3 million), but falls behind powerhouses like Coca-Cola (more than 36 million) and Red Bull (about 22.5 million). Nevertheless, the [...]

I checked into my office on Foursquare the other day and I got a message showing there was a special offer. I thought, that’s odd, I didn’t create a special offer. When I clicked on the offer is was a special from American Express telling me that if I used my American Express card to [...]

Last Friday, I was one of the crazy people. I woke up early and trekked over to the Mall of America. Not to shop–but to work, and observe. In case you didn’t hear the Mall organized a fairly large Black Friday event centered squarely around QR codes.

All social media sites have their place and LinkedIn’s is right at the top of the professional networking tree.

Internet marketing types know that the only thing that matters is the sale – all that build up, spammy sounding long form sales copy, and gut wrenching emotional hot button pushing is about the sale and little else.

Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) The credibility that comes with media coverage is something you simply can’t buy and obtaining this coverage is [...]

A recent study by DDB shows that 40% of a brand’s Facebook page fans “unlike” them soon after a promotional campaign ends. The main reasons why fans unsubscribe from brand pages include:

Note from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, Location-Based Marketing for Dummies, I knew it would be a great resource. We often do book reviews here on Online Marketing Blog but Aaron and I decided on this format instead, focusing on specific tips and tactics you [...]

Displaying Tweet buttons in your websites give them 7 times more social media mentions, is what concluded on a recent study by BrightEdge.