iEntry 10th Anniversary Public Relations Networking Techniques

Archive for the ‘Uncategorized’ Category

Does the Perfect Blog Post Really Exist?

Monday, July 2nd, 2012

I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post”. When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for [...]

3 Ways to Boost Your Website Promotion

Monday, June 18th, 2012

Evolution does not only happen to human beings, you know. Technology is one of the fastest evolving facets of society nowadays, and with it comes the glorious birth of the Internet. Knowing the potential of reaching millions of people worldwide, website owners quickly jump into the fray of web marketing.

Why Facebook Is Letting You Promote to Your Fans and Why I Think You Should

Monday, June 4th, 2012

Facebook recently added a new “promoted post” feature that makes it dead simple to promote individual status updates to you existing fans for a fee. This will be one of the more lucrative features that Facebook has created and comes as a sign that Wall Street needs them to “show me the money.”

Social Media Interaction Tips from Dell?

Tuesday, May 22nd, 2012

Interacting with social media can be something of a crapshoot, especially if you don’t have good privacy settings, and/or, sense enough not to post everything you come across. To address this amazing lack of self awareness, there have been a number of tutorials, warnings, and infographics to help you navigate these sometimes choppy waters.

6 “Must-Have” Elements To A “Digital PR” Workshop

Monday, May 7th, 2012

A couple weeks ago, a potential client and asked if I’d be interested in leading a training session for the corporate communications team around “digital PR” with a mix of presentations and hands-on sessions. Right up my alley. I love the education side of our business–teaching is in my blood, as my Mom was a [...]

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Monday, April 23rd, 2012

The single most important element of your social media program is making your company worthy of discussion.

New Research: Americans Hate Social Media Promotions

Monday, April 9th, 2012

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.

We Are All Standing On Digital Quicksand

Monday, March 26th, 2012

The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. At first, this seemed like an odd way to promote a sporting event!  And yet, undeniably, our pulse quickens when [...]

How You Can Quickly Get 24 Facebook Likes – And Why Not To Bother!

Friday, March 16th, 2012

Back in December last year I wrote one of my first blog posts for SEOptimise entitled “How you can get over 79 Twitter followers in under 23 minutes – and why not to bother”.

5 Ways to Use Social Media and Your Online Presence to Drive People Offline

Thursday, February 16th, 2012

No matter what your business sells, how it sells it or how and where people buy you it, people are going online to find it, pure and simple. That’s as true for those one of kind hand made earrings as it is for the spa and auto repair shop in their neighborhood.

3 Tips to Use QR Codes For Information, Not Destination

Monday, January 16th, 2012

QR codes ask a lot of prospective users.

Dr. Pepper: Facebook Fan Page Example

Wednesday, January 4th, 2012

Continuing the Facebook Fan Page Examples series, our latest installment is about Dr. Pepper. With about 10.9 million fans on Facebook, Dr. Pepper has a stronger Facebook presence than competing beverages like Mountain Dew (about 6.3 million), but falls behind powerhouses like Coca-Cola (more than 36 million) and Red Bull (about 22.5 million). Nevertheless, the [...]

Credit Card Companies Promoting On Mobile Check-Ins

Monday, December 19th, 2011

I checked into my office on Foursquare the other day and I got a message showing there was a special offer. I thought, that’s odd, I didn’t create a special offer. When I clicked on the offer is was a special from American Express telling me that if I used my American Express card to [...]

Mall of America Uses QR Code Event To Drive Awareness, Sales On Black Friday

Monday, December 5th, 2011

Last Friday, I was one of the crazy people. I woke up early and trekked over to the Mall of America. Not to shop–but to work, and observe. In case you didn’t hear the Mall organized a fairly large Black Friday event centered squarely around QR codes.

Promoting Yourself Through Your LinkedIn profile

Monday, November 21st, 2011

All social media sites have their place and LinkedIn’s is right at the top of the professional networking tree.

Sell Me Something!

Monday, November 7th, 2011

Internet marketing types know that the only thing that matters is the sale – all that build up, spammy sounding long form sales copy, and gut wrenching emotional hot button pushing is about the sale and little else.

5 Steps to Small Business Public Relations Success

Monday, October 17th, 2011

Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) The credibility that comes with media coverage is something you simply can’t buy and obtaining this coverage is [...]

7 Tips to Keep Your Facebook Fans from Disappearing

Monday, October 3rd, 2011

A recent study by DDB shows that 40% of a brand’s Facebook page fans “unlike” them soon after a promotional campaign ends. The main reasons why fans unsubscribe from brand pages include:

Tips For 17 Location-Based Marketing

Monday, September 19th, 2011

Note from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, Location-Based Marketing for Dummies, I knew it would be a great resource. We often do book reviews here on Online Marketing Blog but Aaron and I decided on this format instead, focusing on specific tips and tactics you [...]

Give Your Homepage 7 Times More Exposure With Twitter Button

Tuesday, September 6th, 2011

Displaying Tweet buttons in your websites give them 7 times more social media mentions, is what concluded on a recent study by BrightEdge.

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