How do you think people feel about you and your business, when they discover you online? The reason this matters to small business owners, is that feelings are the key factor in whether someone buys from you or not.  We do business with people we feel good about and avoid people we have a bad [...]

While the introduction of MySpace and early social networks was greeted with skepticism, there isn’t a single doubter left in the audience these days. Facebook has conquered Google as the most visited site, trounced television as the biggest waste of time, and become the primary way that many people connect. It’s not unsurprising, then, that [...]

Marketing messages that inspire people to take positive action are what every business person needs, if they want to massively increase their sales, revenues and profits. Here’s a simple idea, which can help you quickly improve your marketing messages and your marketing results.  It’s all about becoming a collector and a student. Marketing collection Look [...]

According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers [...]

I’m at the Alterian “Engaging Times” conference in Chicago which is full of interesting conversations and people.  One of the things that struck me at the conference is that nobody defined or explained what “engagement” means.  If someone “likes” your facebook page is that engagement?  What if they leave a comment on your blog?  What [...]