iEntry 10th Anniversary Public Relations Networking Techniques

Archive for the ‘Techniques’ Category

Use Humor and Ridiculousness to Reach Your Audience

Thursday, October 31st, 2013

Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.

Using Pinterest to Boost Your Business

Tuesday, September 3rd, 2013

Although an avid user of Twitter, LinkedIn and Facebook, Pinterest is a social media platform that I’ve not yet dabbled in.

Video Advertising Becomes Easier Thanks To Google

Monday, August 12th, 2013

Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign.

When to Post on Social Media Networks

Monday, July 22nd, 2013

As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve […]

Using Pinterest to Promote Products

Monday, June 10th, 2013

As a copywriter and general word nerd, Pinterest is one social media platform I’ve not played with. But never wanting to be kept in the dark, I’ve been looking round for information about how to use it.

7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions

Monday, May 6th, 2013

While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions.

5 Smart Ways For Using Video To Sell Products

Thursday, December 27th, 2012

About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full […]

5 Ways to Update your LinkedIn Company Page

Tuesday, November 20th, 2012

Over the past couple of months, we’ve talked to most of our clients about the exciting new opportunities for their LinkedIn Company pages. We even went through and updated our Search Mojo LinkedIn company page after reading the LinkedIn announcement. In this blog post, I’ll cover a few ways you can update your LinkedIn company […]

Why You Need to Market Your Marketing

Monday, October 29th, 2012

You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company?

The Surprisingly Simple Secret of Social Advertising

Monday, October 1st, 2012

There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by "lasing targets" – you put a marker on something so that when you shoot at […]

Six Ways To Quickly Improve Your Profile

Monday, February 28th, 2011

How do you think people feel about you and your business, when they discover you online? The reason this matters to small business owners, is that feelings are the key factor in whether someone buys from you or not.  We do business with people we feel good about and avoid people we have a bad […]

Promote Yourself Through Facebook Page Optimization

Monday, November 29th, 2010

While the introduction of MySpace and early social networks was greeted with skepticism, there isn’t a single doubter left in the audience these days. Facebook has conquered Google as the most visited site, trounced television as the biggest waste of time, and become the primary way that many people connect. It’s not unsurprising, then, that […]

Inspiring Others To Take Your Call To Action

Monday, October 18th, 2010

Marketing messages that inspire people to take positive action are what every business person needs, if they want to massively increase their sales, revenues and profits. Here’s a simple idea, which can help you quickly improve your marketing messages and your marketing results.  It’s all about becoming a collector and a student. Marketing collection Look […]

Branding Your Business Through Facebook Like

Tuesday, September 7th, 2010

According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers […]

How Does Your Business Define Engagement

Monday, August 23rd, 2010

I’m at the Alterian “Engaging Times” conference in Chicago which is full of interesting conversations and people.  One of the things that struck me at the conference is that nobody defined or explained what “engagement” means.  If someone “likes” your facebook page is that engagement?  What if they leave a comment on your blog?  What […]

Are You Ready To Promote For Generation Y And Beyond?

Tuesday, July 13th, 2010

A new study from the Pew Internet and American Life Project makes for interesting reading on Gen Y and their presence in social media/social networking.

Promoting Your Event Using Social Media

Tuesday, June 1st, 2010

Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the […]

Promoting Your Brand Through Facebook Contests

Monday, May 17th, 2010

So you sat down with the marketing team today and decided you are running a contest on facebook huh? Did you read the rulebook yet? Facebook, promotions, large audiences. These things all go together as we have seen promotions becoming a popular way for marketing teams to reach facebook’s 400 million monthly active users. If […]

Promoting Your Online Business With A Poor Website

Monday, March 22nd, 2010

Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the […]

Effective Ways To Measure Your Social Media ROI

Monday, February 22nd, 2010

Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and […]

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