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Archive for the ‘SEO’ Category

The over-arching strategy for Google+

Monday, September 30th, 2013

One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network.

Manually Promoted Tweets Now On Twitter

Monday, September 10th, 2012

Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics.

Promote Yourself Through Facebook Page Optimization

Monday, November 29th, 2010

While the introduction of MySpace and early social networks was greeted with skepticism, there isn’t a single doubter left in the audience these days. Facebook has conquered Google as the most visited site, trounced television as the biggest waste of time, and become the primary way that many people connect. It’s not unsurprising, then, that […]

Blogging Still The Top Source To Promote Yourself

Monday, November 15th, 2010

A recent post over at Forbes claims Facebook and Twitter are replacing blogging. Written by Jeff Bercovici, it uses statistics from the just-released State of the Blogosphere report by Technorati, one of the leading blog resources on the web.

Growing Your Brand Through Social Media

Monday, August 16th, 2010

From Twitter, Sphinn, Google Reader, Facebook, Amplify, Buzz and Friendfeed–you name it!–I have been gathering some of my favorite posts. These 5 personal favorite must reads have sparked some really awesome conversations, tweaked long term project plans and challenged a lot of great ideas. From social media, online marketing and project planning to business organization […]

Getting Back To The Social Media Basics

Monday, June 14th, 2010

People are always wondering what they need to do to really grow the traffic to their website.  A lot of people ask what they should do and what order should they do it in.  Here is a little blueprint to help guide you and keep you on track. It’s important to recognize that there is […]

Promoting Your Business Events Through Social Media

Monday, May 3rd, 2010

Planning an event for your group or organization? Spreading the word about your event will be one of the most important tasks to make it a success or bust. Making sure you involve social media in some form to promote your event is a good move any way you look at it.

Making Your Brand Social Network Optimized

Monday, April 19th, 2010

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.

Promoting Your Online Business With A Poor Website

Monday, March 22nd, 2010

Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the […]

Effective Ways To Measure Your Social Media ROI

Monday, February 22nd, 2010

Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and […]

Why You Need Facebook For Your Company

Monday, February 8th, 2010

Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.

Branding Your Business Through SEO And PPC

Monday, November 2nd, 2009

People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But small business owners don’t have that kind of money to brand themselves in similar […]

Understanding The Truth About Social Media

Monday, October 19th, 2009

This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer. Reality #1: Consumer already get it; brands are still trying to figure it out

Organic Marketing Grows From Push Marketing And Luck

Monday, August 3rd, 2009

Well they got that link because they were the best site out there. That was organic. It is a naive view of marketing to assume that if you are the best people will notice you and people will care. It is not enough to be the best…you need others to say that you are. If […]

SEO Promotion Helps Increase Your Site Traffic

Monday, March 2nd, 2009

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on:

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