Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the [...]

So you sat down with the marketing team today and decided you are running a contest on facebook huh? Did you read the rulebook yet? Facebook, promotions, large audiences. These things all go together as we have seen promotions becoming a popular way for marketing teams to reach facebook’s 400 million monthly active users. If [...]

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.

Whether you are an individual blogger looking to increase your readership, or a large company using blogs to market your product, one of the most important things you can do is promote your blog by commenting on other blogs and in forums. When it comes to this kind of blog promotion, there is a right [...]

On Tuesday I joined up with the Traveling Geeks (a band of journalists/bloggers/influentials who visit startups around the world, picture of them above in a Paris subway station) in Paris and we saw a ton of startups. Some of them, like Stribe, were very good. But overall they just didn’t measure up. In fact, they [...]