iEntry 10th Anniversary Public Relations Networking Techniques

Archive for the ‘Public Relations’ Category

Updated FTC Guidelines: What They Mean for Marketers

Monday, March 25th, 2013

“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document for 2013, originally released in 2000, to protect consumers against illusive and false online product and service promotions. The [...]

How to get more Word Of Mouth publicity

Wednesday, March 6th, 2013

Here’s a quick way to attract more word-of-mouth publicity for your business.

Red Bull: Facebook Fan Page Example in Detail

Monday, March 14th, 2011

Continuing the series of 26 Facebook Fan Page Examples in Detail, I have taken a closer look at Red Bull’s Facebook Fan Page. Upon first impression, Red Bull carries over its active lifestyle and thrill seeker attitude to its Facebook Fan Page, where tabs and ongoing updates are all about the athletes they sponsor and [...]

How Much Do You Expect To Spend On Social Media?

Monday, October 4th, 2010

So, how much money are you budgeting for social media campaigns this year? For next year? I was struck by the juxtaposition (I <3 that word) of the first two articles in today’s issue of SmartBrief on Social Media:

Are You Building Interest In The Social Media Bank?

Monday, September 20th, 2010

Social media is a bank. And like any bank, you can make deposits or withdrawals. The problem is that too many people jump into social media, starting with a balance of $0.00 and start withdrawing like there’s a run on the bank. Visit my website at www.idontgetit.com! they tweet. Like my Facebook page! they holler. [...]

How Does Your Business Define Engagement

Monday, August 23rd, 2010

I’m at the Alterian “Engaging Times” conference in Chicago which is full of interesting conversations and people.  One of the things that struck me at the conference is that nobody defined or explained what “engagement” means.  If someone “likes” your facebook page is that engagement?  What if they leave a comment on your blog?  What [...]

Turbocharging Your Social Media Efforts

Monday, June 28th, 2010

From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media:

Promoting Your Event Using Social Media

Tuesday, June 1st, 2010

Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the [...]

Promoting Your Brand Through Facebook Contests

Monday, May 17th, 2010

So you sat down with the marketing team today and decided you are running a contest on facebook huh? Did you read the rulebook yet? Facebook, promotions, large audiences. These things all go together as we have seen promotions becoming a popular way for marketing teams to reach facebook’s 400 million monthly active users. If [...]

Making Your Brand Social Network Optimized

Monday, April 19th, 2010

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.

Promoting Your Blog Without Being Forceful

Monday, April 5th, 2010

Whether you are an individual blogger looking to increase your readership, or a large company using blogs to market your product, one of the most important things you can do is promote your blog by commenting on other blogs and in forums. When it comes to this kind of blog promotion, there is a right [...]

How To Succeed When Building A Global Brand

Monday, December 14th, 2009

On Tuesday I joined up with the Traveling Geeks (a band of journalists/bloggers/influentials who visit startups around the world, picture of them above in a Paris subway station) in Paris and we saw a ton of startups. Some of them, like Stribe, were very good. But overall they just didn’t measure up. In fact, they [...]

Promoting Those Who Helped Promote You

Monday, November 30th, 2009

I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as part of my daily regiment, [...]

Twitter Now Helps Promote Your LinkedIn

Monday, November 16th, 2009

You know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership. Okay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be [...]

Successfully Promote Your Business Without Being Abrasive

Friday, October 9th, 2009

In 2004, mistress of sensationalist media, Paris Hilton, grabbed headlines for most of the year with antics like the leaked sex tape “One Night in Paris” (featuring ex-boyfriend Rick Solomon), the launch of her “The Simple Life” “reality” TV show, and general hobnobbing with the paparazzi. If you were among the star-struck celeb stalking crowd, [...]

True Social Media Promotion Takes Time

Monday, September 28th, 2009

In preparation for an upcoming conference*, I’ve been considering the paradox that social media creates. The very technology, platforms, communities and widgets being used to bring us all together online can also keep us from truly engaging and connecting with each other. You start noticing it in small ways. Consider LinkedIn’s invitation to connect. Far [...]

Understanding Your Market To Promote Your Business

Monday, August 31st, 2009

Toby Jones is a serial entrepreneur that understands successful small business tactics that have given him a competitive edge more than once. This man has the pulse of the people under his finger at all times. To put it simply, he is one with his market. He understands small business tactics so well that he [...]

Organic Marketing Grows From Push Marketing And Luck

Monday, August 3rd, 2009

Well they got that link because they were the best site out there. That was organic. It is a naive view of marketing to assume that if you are the best people will notice you and people will care. It is not enough to be the best…you need others to say that you are. If [...]

Promoting Your Brand Through Everyday Truths

Monday, July 20th, 2009

What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation.  Over the run of the show, this method gave viewers such memorable moments as double dipping (taking a bite and then redipping the chip into the dip) and [...]

How To Effectively Promote What You Are Pitching

Monday, June 22nd, 2009

Love this plea by BL Ochman to PR people: “Please take this quiz before you send out another press release or email pitch.”

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