Continuing the series of 26 Facebook Fan Page Examples in Detail, I have taken a closer look at Red Bull’s Facebook Fan Page. Upon first impression, Red Bull carries over its active lifestyle and thrill seeker attitude to its Facebook Fan Page, where tabs and ongoing updates are all about the athletes they sponsor and [...]

So, how much money are you budgeting for social media campaigns this year? For next year? I was struck by the juxtaposition (I <3 that word) of the first two articles in today’s issue of SmartBrief on Social Media:

Social media is a bank. And like any bank, you can make deposits or withdrawals. The problem is that too many people jump into social media, starting with a balance of $0.00 and start withdrawing like there’s a run on the bank. Visit my website at www.idontgetit.com! they tweet. Like my Facebook page! they holler. [...]

I’m at the Alterian “Engaging Times” conference in Chicago which is full of interesting conversations and people.  One of the things that struck me at the conference is that nobody defined or explained what “engagement” means.  If someone “likes” your facebook page is that engagement?  What if they leave a comment on your blog?  What [...]

From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media: