iEntry 10th Anniversary Public Relations Networking Techniques

Archive for the ‘Public Relations’ Category

How To Succeed When Building A Global Brand

Monday, December 14th, 2009

On Tuesday I joined up with the Traveling Geeks (a band of journalists/bloggers/influentials who visit startups around the world, picture of them above in a Paris subway station) in Paris and we saw a ton of startups. Some of them, like Stribe, were very good. But overall they just didn’t measure up. In fact, [...]

Promoting Those Who Helped Promote You

Monday, November 30th, 2009

I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.”
This is the credo I live by and something that has only been reinforced as part of my daily regiment, online [...]

Twitter Now Helps Promote Your LinkedIn

Monday, November 16th, 2009

You know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership.
Okay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be [...]

Successfully Promote Your Business Without Being Abrasive

Friday, October 9th, 2009

In 2004, mistress of sensationalist media, Paris Hilton, grabbed headlines for most of the year with antics like the leaked sex tape “One Night in Paris” (featuring ex-boyfriend Rick Solomon), the launch of her “The Simple Life” “reality” TV show, and general hobnobbing with the paparazzi.
If you were among the star-struck celeb stalking crowd, you [...]

True Social Media Promotion Takes Time

Monday, September 28th, 2009

In preparation for an upcoming conference*, I’ve been considering the paradox that social media creates.
The very technology, platforms, communities and widgets being used to bring us all together online can also keep us from truly engaging and connecting with each other.
You start noticing it in small ways. Consider LinkedIn’s invitation to connect. Far too often [...]

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