Planning an event for your group or organization? Spreading the word about your event will be one of the most important tasks to make it a success or bust. Making sure you involve social media in some form to promote your event is a good move any way you look at it.

Whether you are an individual blogger looking to increase your readership, or a large company using blogs to market your product, one of the most important things you can do is promote your blog by commenting on other blogs and in forums. When it comes to this kind of blog promotion, there is a right [...]

Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the [...]

Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification [...]

Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.