Google+ badges were introduced to promote Google+ pages. Now Google is providing more options to integrate Google+ badge into your website. This provides the flexibility to configure the badge with the desired width to fit your website design and choose the one that works with site background. Also the badges will now include the +1 [...]

Here is useful data from a recent study of over 1,500 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. It clearly demonstrated that companies with a blog have far better marketing results for their Web site. Specifically, the average company that blogs has: 55% more visitors, [...]

Facebook rolled out some changes to their Pages this week that should give businesses more control over their presence on Facebook. Here’s a quick overview of what page administrators are likely to see.

You may have heard the saying that content is king – but if you had to get specific about the online environment, the saying might go video content is king. The reason is simple – most people will respond much better to moving pictures and a story through video than any other type of content [...]

Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you want–and their success has made Coca-Cola and many other consumer products into household names. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or [...]