Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification [...]

Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.

What happens when someone is desperate? They will often hear what they WANT to hear rather than what was actually said. This happens in business all the time. It is happening at an alarming rate as it relates to the SMB (small and medium business) and social media.
What is being said by the people [...]

On Tuesday I joined up with the Traveling Geeks (a band of journalists/bloggers/influentials who visit startups around the world, picture of them above in a Paris subway station) in Paris and we saw a ton of startups. Some of them, like Stribe, were very good. But overall they just didn’t measure up. In fact, [...]

I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.”
This is the credo I live by and something that has only been reinforced as part of my daily regiment, online [...]