Since search engines aren’t fond of paid linking and social network voting websites are on the decline, publishers have to look for new ways to get attention and links. While it may seem at first glance to be a bit old school, doing things that are “press worthy” are still an effective, legitimate method of [...]

So you sat down with the marketing team today and decided you are running a contest on facebook huh? Did you read the rulebook yet? Facebook, promotions, large audiences. These things all go together as we have seen promotions becoming a popular way for marketing teams to reach facebook’s 400 million monthly active users. If [...]

The press release is over 100 years old and for the most part, its evolution is mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web.