iEntry 10th Anniversary Public Relations Networking Techniques

Archive for the ‘Networking’ Category

Impressions for Organic Posts on Facebook for Brands Down by 50%!

Monday, October 20th, 2014

In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid […]

Promoting Your Business Through The New Facebook Pages

Monday, February 14th, 2011

Facebook rolled out some changes to their Pages this week that should give businesses more control over their presence on Facebook. Here’s a quick overview of what page administrators are likely to see.

Executing Social Plans To Promote Your Business

Monday, December 20th, 2010

Can you believe that 2011 is just around the corner? For all businesses getting social was the theme being sung over and over by their marketing advisors. Tweeting and writing blog posts sounded like a great idea, however it is never the idea it is the execution. Here are 11 things you can start to […]

Blogging Still The Top Source To Promote Yourself

Monday, November 15th, 2010

A recent post over at Forbes claims Facebook and Twitter are replacing blogging. Written by Jeff Bercovici, it uses statistics from the just-released State of the Blogosphere report by Technorati, one of the leading blog resources on the web.

Promoting Your Services Through Twitter

Monday, November 1st, 2010

“I want to know how to use Twitter to promote my services.” So read a recent lead that came in through our contact form. We get a lot of similar emails these days, usually around how to use Twitter to promote, sell, or push products or services.

How Much Do You Expect To Spend On Social Media?

Monday, October 4th, 2010

So, how much money are you budgeting for social media campaigns this year? For next year? I was struck by the juxtaposition (I <3 that word) of the first two articles in today’s issue of SmartBrief on Social Media:

Are You Building Interest In The Social Media Bank?

Monday, September 20th, 2010

Social media is a bank. And like any bank, you can make deposits or withdrawals. The problem is that too many people jump into social media, starting with a balance of $0.00 and start withdrawing like there’s a run on the bank. Visit my website at! they tweet. Like my Facebook page! they holler. […]

Branding Your Business Through Facebook Like

Tuesday, September 7th, 2010

According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers […]

Growing Your Brand Through Social Media

Monday, August 16th, 2010

From Twitter, Sphinn, Google Reader, Facebook, Amplify, Buzz and Friendfeed–you name it!–I have been gathering some of my favorite posts. These 5 personal favorite must reads have sparked some really awesome conversations, tweaked long term project plans and challenged a lot of great ideas. From social media, online marketing and project planning to business organization […]

Promoting Your Business Events Through Social Media

Monday, May 3rd, 2010

Planning an event for your group or organization? Spreading the word about your event will be one of the most important tasks to make it a success or bust. Making sure you involve social media in some form to promote your event is a good move any way you look at it.

Making Your Brand Social Network Optimized

Monday, April 19th, 2010

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.

Effective Ways To Measure Your Social Media ROI

Monday, February 22nd, 2010

Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and […]

Why You Need Facebook For Your Company

Monday, February 8th, 2010

Wow. Remember when MySpace was the dominant social network? Seems like a long time ago, as the past three years have seen Facebook approach, catch, and blow past MySpace to become our preferred online hangout spot.

Twitter Now Helps Promote Your LinkedIn

Monday, November 16th, 2009

You know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership. Okay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be […]

Successfully Promote Your Business Without Being Abrasive

Friday, October 9th, 2009

In 2004, mistress of sensationalist media, Paris Hilton, grabbed headlines for most of the year with antics like the leaked sex tape “One Night in Paris” (featuring ex-boyfriend Rick Solomon), the launch of her “The Simple Life” “reality” TV show, and general hobnobbing with the paparazzi. If you were among the star-struck celeb stalking crowd, […]

The Risks And Rewards Of Black And White Hat Social Media

Monday, August 17th, 2009

SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later. During SES  I presented […]

Using Social Media Tools To Promote Yourself

Monday, April 20th, 2009

Over a decade ago, Tom Peter’s wrote a visionary article in Fast Company entitled The Brand Called You, where he laid out the then startling proposition that ordinary people could establish their own personal brands much like Fortune 500 companies and celebrities.


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