I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as part of my daily regiment, [...]

Toby Jones is a serial entrepreneur that understands successful small business tactics that have given him a competitive edge more than once. This man has the pulse of the people under his finger at all times. To put it simply, he is one with his market. He understands small business tactics so well that he [...]

SES San Jose is done and I mean done for good. The recent conference finished up last Thursday (with post conference training on Friday) and next year, SES will return to its roots in San Francisco. I think this is a great move for many reasons, but more about that later. During SES  I presented [...]

Well they got that link because they were the best site out there. That was organic. It is a naive view of marketing to assume that if you are the best people will notice you and people will care. It is not enough to be the best…you need others to say that you are. If [...]

What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation.  Over the run of the show, this method gave viewers such memorable moments as double dipping (taking a bite and then redipping the chip into the dip) and [...]