“I want to know how to use Twitter to promote my services.” So read a recent lead that came in through our contact form. We get a lot of similar emails these days, usually around how to use Twitter to promote, sell, or push products or services.

According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers [...]

I’m at the Alterian “Engaging Times” conference in Chicago which is full of interesting conversations and people.  One of the things that struck me at the conference is that nobody defined or explained what “engagement” means.  If someone “likes” your facebook page is that engagement?  What if they leave a comment on your blog?  What [...]

A new study from the Pew Internet and American Life Project makes for interesting reading on Gen Y and their presence in social media/social networking.

From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media: