A new study from the Pew Internet and American Life Project makes for interesting reading on Gen Y and their presence in social media/social networking.

From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media:

Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the [...]

So you sat down with the marketing team today and decided you are running a contest on facebook huh? Did you read the rulebook yet?
Facebook, promotions, large audiences. These things all go together as we have seen promotions becoming a popular way for marketing teams to reach facebook’s 400 million monthly active users. If [...]

Planning an event for your group or organization? Spreading the word about your event will be one of the most important tasks to make it a success or bust. Making sure you involve social media in some form to promote your event is a good move any way you look at it.