Now that the big retail season has come and gone, most retailers are looking forward to the next big moment where shopping becomes top of mind – and for many it will be this coming President’s Day weekend. Most businesses are wondering how they can most effectively get their piece of the pie in a [...]

You may have heard the saying that content is king – but if you had to get specific about the online environment, the saying might go video content is king. The reason is simple – most people will respond much better to moving pictures and a story through video than any other type of content [...]

Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the [...]

Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the [...]

What made Seinfeld one of the best television shows ever? A big part of it was his ability to based an entire episode on an everyday observation.  Over the run of the show, this method gave viewers such memorable moments as double dipping (taking a bite and then redipping the chip into the dip) and [...]