Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you want–and their success has made Coca-Cola and many other consumer products into household names. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or [...]

Over a decade ago, Tom Peter’s wrote a visionary article in Fast Company entitled The Brand Called You, where he laid out the then startling proposition that ordinary people could establish their own personal brands much like Fortune 500 companies and celebrities.