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Author Archive

How Does Your Business Define Engagement

Monday, August 23rd, 2010

I’m at the Alterian “Engaging Times” conference in Chicago which is full of interesting conversations and people. One of the things that struck me at the conference is that nobody defined or explained what “engagement” means. If someone “likes” your facebook page is that engagement? What if they leave a comment on your blog? What [...]

Posted in Brand, Customers, Promote, Public Relations, Techniques | 4 Comments »