I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next guy in trying to uncover or even create some great mystery around content creation. The more I search, though, the more I find that there [...]

What happens when someone is desperate? They will often hear what they WANT to hear rather than what was actually said. This happens in business all the time. It is happening at an alarming rate as it relates to the SMB (small and medium business) and social media.
What is being said by the people [...]