|
|
PR Advice For Startups
In celebration of Alex Iskold's brilliant toolbox for startups on Read/Write Web today, I've decided to join the conversation to help startups make PR work for them now and in the long term.
Date: 2007-12-28
Six Secrets to Follow-Up Success
Our free report reveals six secrets to mastering follow-up with ALL your customers and prospects. By applying these strategies you can easily become a marketing expert and maximize your sales and marketing investment.
Date: 2007-12-20
Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider
In this white paper, you'll discover seven key metrics and the actions needed to optimize your paid search marketing efforts.
Date: 2007-12-13
PubCon - Unjust Link Buying Worries
So Worried that You Forgot to Compete. While on the link buying panel at WebmasterWorld's Pubcon a few people were pushing that you might need to consider how Google will view your current link buys 5 years down the road, and that they may hurt you then for what you do now.
Date: 2007-12-10
PubCon: The Keyword And The Tiger
Choose correctly, and keywords will make one's career. Choose poorly, and becoming SEO tartare for the competition may be the least of one's career worries.
Date: 2007-12-05
Why We Love Pubcon!
This week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it.
Date: 2007-12-03
Does Google Hate PayPerPost?
Ted Murphy of PayPerPost has a post up about what appears to be another Google PageRank restructuring, which Ted says is specifically directed at PayPerPost - and posts from Andy Beard at WebProNews and PPP-using sites...
Date: 2007-11-19
Start Working Together in Less Than 60 Seconds - Anytime, Anywhere
Creating
an effective company intranet just got easy with WebOffice. Share
information and collaborate with co-workers, partners and clients
- anywhere in the world.
Date: 2007-11-15
In SEO, Be A Tortoise, Forget The Hare
On Aaron Wall's site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn't somewhat true, but because I can imagine how it must drive others
crazy.
Date: 2007-11-05
Start Working Together in Less Than 60 Seconds - Anytime, Anywhere
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world.
Date: 2007-11-01
The Dark Art Of SEO
The title of this article is designed to illustrate the point of this article. Today we won’t be taking a look at black-hat search engine optimization tactics.
Date: 2007-10-29
Long Tail Keywords
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords.
Date: 2007-10-22
Access Your PC Remotely With WebEx!
WebEx PCNow is the easy way to use your PC from anywhere in the
world. Now you can work from home, telecommute, or even get the
file you left on your office PC quickly and easily..
Date: 2007-10-18
SMX Social Media: Hi, Linkbait Chum
At the SMX Social Media conference in New York City, panelists discussed the murky topic of social media sites, and how to draw traffic from them to your site.
Date: 2007-10-16
Be Found Where People Are Looking
Do you know where your prospective customers spend their time online? Do you maintain a presence in those places? Last night I came across an AP article about the recent search engine purchases of ad networks and why it's a sign of how things are changing on the web.
Date: 2007-10-09
The Wordpress Dashboard - Another Potential Traffic Source
Here's a cool "secret source" of blog traffic I discovered some time back… A couple of months ago, I wrote a post and thought it might have been of interest to the readership of Weblog Tools Collection (a very high-traffic site for Wordpress coders....
Date: 2007-09-24
Work Together in real time to complete projects faster
Conduct unlimited online Meetings with up to 10 participants. Make presentations, demonstrations, review documents and share your entire desktop. Train, Collaborate, and Meet for one flat rate.
Date: 2007-09-20
Is Linkbait Always A Safe Strategy?
Since linkbait is recommended by search engineers as a good strategy to market a site, it is probably pretty safe, right? Not always true. The link bait advice is a bit disingenuous.
Date: 2007-09-10
Successful Facebook Groups
Facebook is one of the most powerful social networking services currently available. Its interface and framework allow a person to spread news virally as quick as any social bookmarking service.
Date: 2007-09-04
Start Working Together in Less Than 60 Seconds - Anytime, Anywhere
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world.
Date: 2007-08-30
Search Engines Talk Click Fraud
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.
Date: 2007-08-22
Web 2.0 Site Promotion
Michelle Macphearson just released her Web 2.0 Traffic Generation Blueprint. I got to skim through this a couple of days ago and need to read it again in more depth and do a lot of planning.
Date: 2007-08-20
A Look At Balanced Link Building
A link is not just a link, they are much more than just a simple way to move from one page to another. Rather, Links are the glue of the Internet!
Date: 2007-08-13
Even Colleges Spam For Top Rankings
I have recently read up on the US News & World Report college rankings, and to what great lengths some colleges go to manipulate the results and improve their rankings.
Date: 2007-07-30
Internal Link Architecture
Jim Boykin recently offered tips to help webmasters understand how to audit a site to see what pages are the most link rich, how internal link equity flows around websites, and how to optimize your internal link architecture.
Date: 2007-07-16
Domain Name Prices Vs SEO Prices Vs Business Prices
It is easy to appreciate how under-priced some SEO services are when you look at what people are willing to pay for other traffic sources.
Date: 2007-06-25
Wordpress SEO - Siloing Vs Massive Ball Linking W/ Tags
This is not the definitive guide to Wordpress SEO, and I highly doubt I am the right person to write one, in fact I am not sure who would be.
Date: 2007-06-14
32 Forms Of Linking Payola
What motivates people to link to other people? Listed are some of the reasons people might have for linking to you, and I am sure, some of the reasons you might link to other people.
Date: 2007-06-04
Increase Your Site Traffic By 446%
Let Us Show You How To Maximize Your Paid Search (PPC) Campaigns Including Google Adwords, Yahoo Search Marketing, And MSN AdCenter. Through Our Training Course You Will Learn Our PPC Best Practices From Tests With Over 1 Million Terms In The Paid Search Engines.
Date: 2007-05-24
What Kind Of Backlink Are You Looking For?
When writing an article or baiting for links, you should choose the right strategy depending on the type of links you want to gather.
Basically, I identified 3 factors (feel free to add your comments if you want!)
Date: 2007-05-21
Search Insider Summit - Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.
This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.
Date: 2007-05-10
Try WebEx WebOffice - 100% Free Trial
WebOffice has the business tools you need to work together from anywhere, anytime - securely and easily.
Date: 2007-05-08
Personalization And The Death Of SEO
...as we know it. On February 2, 2007 Google launched its big push into personalized search results. This was, to many, a dark day as SEO’s scrambled to determine exactly what this meant for the industry and for our clients.
Date: 2007-05-03
Link Building Tips
Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter.
Date: 2007-04-26
Q&A: Ensuring The Same Pages On 2 Domains Are Indexed
I am starting out with two domains of the same name so I get international and local visitors sent by search engines. Quite often people look for local sites and local engines only list domains within that country's regional domain.
Date: 2007-04-18
Humans? That's HOT
SES New York reached out to attendees in one session where moderator Chris Sherman enabled the conversation on social search. Humans had the firm hand in organizing web content in directories before search engines improved the online experience algorithmically.
Date: 2007-04-12
Q&A - Promoting Domain Names
Dear Kalena... I have a favor to ask you. I hope to launch the revised version of my site shortly and I'm re-considering the URL to submit to the Search Engines.
Date: 2007-04-09
Starting Promotion From Scratch
Jill When I was new to the web I was excited when I would get things to rank from scratch, thinking I did a great job of SEO, but if your results are effective and consider applicable risks does it matter what techniques you used to promote a website?
Date: 2007-03-26
Penalties Vs Filters & Optimization Vs Over-Optimization
Jill Whalen recently posted to SEL about how duplicate content penalties are not penalties, but filters. If you duplicate on a small scale duplicate content does not hurt you (other than perhaps wasting some of your link authority), but if...
Date: 2007-03-19
Cloaking Concerns Over WebmasterWorld
The issue of website cloaking bubbled to the surface of the search engine optimization world again, as a handful of noteworthy names debated the tactic and WebmasterWorld's alleged use of it over time.
Date: 2007-03-05
Social Media Icons: How Many Is Too Many?
As some of you know I'm working on a redesign of my site. Part of the reason for the new design is optimizing the site more for social media, including the use of bookmarklets at the bottom of posts.
Date: 2007-02-22
Super Bowl Ads - Traffic And Search
The big game provided the starting point to push traffic from the commercials broadcast during the Super Bowl to online destinations. Not all of those big names took advantage of the buzz as they could have.
Date: 2007-02-08
Links Vs. Content
There's a long standing debate in the search marketing industry about links versus content. Which is better? On the one hand there's the perspective that if you create great content, people will link to you naturally. That's true, but it's a bit misleading.
Date: 2007-01-31
New Essentail Guide to Web Analytics from WebTrends
In order to run marketing by the numbers, you need a guide... one that can help you leverage best practices from industry experts to prove and improve your return on every online investment.
Date: 2007-01-30
Social Media: Is It Viral, Or Just A Virus?
Much praise and adoration has been lauded on the alleged marketing and inbound link potential that social media sites, Digg in particular, present to companies looking to increase their incoming traffic and search rankings.
Date: 2007-01-29
Traffic Through Video Syndication
When article directories became the rage a few years ago, now with hundreds, even thousands of them all over the web, syndication became a serious business.
Date: 2007-01-18
Get More Web Site Customers Now!
With IPOWER's search engine optimization (SEO) services, your web site will finally get the visibility it deserves. Here's an example of just one of our happy customers
Date: 2007-01-16
Getting The Best Out Of Article Syndication
We all hear how important articles are - especially when used as a tool to help boost search engine rankings. We often read many articles a day about our industry or about something we are trying to learn.
Date: 2007-01-11
|
|
