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Long Tail Questions
I posted a while back about the Meaty Middle, and why it was more important than the Long Tail for the application I'm involved with called RMX Direct.
Date: 2006-12-28
Links And Google Can Coexist
It's all in the way you gain incoming links - purchased equals bad and earned with content equals good. Keep that in mind because Google watches those backlinks more closely now.
Date: 2006-12-18
Finding The Strongest Links
Given that many large brands and mainstream media sites are trying to leverage their brand strength by adding interactive content to their sites and every SEO blog in the world (and some from distant universes) have posts...
Date: 2006-12-07
SES Session: Drive Traffic With Google
This was more of a speed intro to some of Google's newer services. Topics included Google Analytics, Google Gadgets, Webmaster Tools and Personalized Search.
Date: 2006-12-04
AdWords Algorithm Effecting Paid And Organic Search?
The roll out of the new Google AdWords algorithm is supposed to be calculating the quality score of a landing page. Many marketers are concerned about sensitive data that might be used by Google as an alternative or in addition to landing pages to somehow effect paid as well as natural rankings.
Date: 2006-11-27
Guy Kawasaki Needs Links
The WebmasterWorld Pubcon conference kicked off with a short introduction to the conference by Brett Tabke and an opening keynote by Guy Kawasaki. Apparently Guy really wants links as he sandwiched his very thoughtful...
Date: 2006-11-16
PubCon: Battelle Looks To The Future
"The Search" author and Federated Media chairman John Battelle delivered today's keynote at WebmasterWorld's PubCon in Las Vegas, and WebProNews was in the room, taking notes and nudging the other participants.
Date: 2006-11-15
Balancing Your Link Profile Links
It's a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete.
Date: 2006-11-09
Professional Postage Solution
Print postage on letters and packages right from your office. Save time and money while you're at it. Enjoy the convenience of a digital postage meter and avoid the hassle of going to the post office.
Date: 2006-11-08
How Much Is That Link Worth?
Text-Link-ads.com has a link ads calculator that purports to tell you how much an ad link on your site (or someone else's) is worth.
Date: 2006-10-30
Blog Search Links Up On Google News
Now that it has been running for a few months, Google's Blog Search has been given a spot on the main Google News page for people to try.
Date: 2006-10-23
SEO Link Building For Web 2.0
You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.
Date: 2006-10-10
Get the Best Managed Server and Support.... Plus More!
Purchase a managed hosting solution and you get to choose the two products that work best for your hosting needs — not the two that work best for Rackspace.
Date: 2006-10-09
Blip.tv Gives Glimpse Of TV Future
Blip.tv co-founder and COO Dina Kaplan has no shortage
of energy. She's a five-three or so bottle of Jolt Cola, shaken up and gushing
forth about her company, which is proud to host the unboomed Amanda Congdon's
cross-country video tour, AmandaAcrossAmerica,
(sponsored by AAA?).
Date: 2006-10-05
A9
Search Embraces Live Features
The partnership between Amazon.com and Microsoft for search services has led to a massive overhaul of the functionality for A9.com, the search engine operated by Amazon.
Date: 2006-10-02
Blog Equivalence Of Page Rank
Over the years people have come to rely heavily on Google's Page Rank as an indicator for a site's authoritativeness. It's still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there's a whole lot more to it.
Date: 2006-09-20
Google Promotes Banned Books
Despite America's reputation as a free society, the practice of banning books in schools and even some libraries has happened through the years. Google and the American Library Association will celebrate 25 years of Banned Books Week, September 23rd - 30th.
Date: 2006-09-14
Microsoft
Opens Windows Live Search
The new search platform from Microsoft officially debuted at Live.com and will also deliver the search results on the MSN website.
Date: 2006-09-12
Really Know What's Going on with Your Website
Available only with a Rackspace managed hosting solution, the bundle takes
monitoring to a higher level. Rackwatch Platinum endlessly monitors your
ports and immediately notifies your Rackspace Support Team if any issues
arise. Urchin is capable of generating multiple reports to help you fine-tune your
user's experience by answering essential web marketing questions.
Date: 2006-09-11
Link Value In SEO Campaigns
Link - a textual or image link TO another site - usually included for the benefit of your visitors because it contains important information relevant to your product or service.
Date: 2006-09-08
Add your business profile to local search engines and yellow page directories.
Be Found now in Major Local Search Engines and Directories. Let List and Found™ Take the Hassle out of Local Search for your Business.
Date: 2006-08-29
Site
Promotion Through Web Awards
Website promotion is not an easy task, because thousands of new websites are created each day, each of them striving for a position in the first engine results, some using ethical techniques, others try to fool the search engines.
Date: 2006-08-28
SES: Link Baiting - Experienced Marketers Only
Link building sessions at Search Engine Strategies shows are always popular and draw some of the most substantial crowds from the ranks of webmasters and corporate SEO's attending conferences.
Date: 2006-08-14
SES 2006: Branding And Search
The Branding and Search session started out with Barbara Coll moderating and the
following cast of characters: Ron Belanger from Yahoo! Search Marketing, Jonathan
Mendez from OTTO Digital, Chris Copeland from Outrider Search Marketing, Mike
Margolin from Targeted Marketing, RPA and Jenny Howell American Honda Motor Co.
who did not speak, but was the topic of Mark Margolins presentation.
Date: 2006-08-10
SES
2006: Social Search Overview
Search Engine Watch executive editor Chris Sherman hosted the session on social search, which covered the impact of human knowledge and activity on search engines.
Date: 2006-08-07
Rand Fishkin’s Tips For More Traffic
Every site owner wants one thing: more visitors. After that, their requests might vary from "more with my family" to "more ice cream in the freezer," but they can all agree on that one wish.
Date: 2006-07-24
Creating A Link Campaign
There are many different reasons out there fore creating a link campaign; after
all, it can benefit you in so many different internet marketing strategies.
Date: 2006-07-13
Reciprocal
Articles To Replace Reciprocal Links?
Everyone in the search marketing biz is pretty familiar with automated emails soliciting link requests as well as those for reciprocal link exchanges.
Date: 2006-06-26
Create a custom toolbar for your business
A BizBar provides a powerful means of increasing your online presence beyond the boundaries of your website and gives you an advantage over your competitors. BizBar.com supplies the wizard and all the tools necessary to create your customized BizBar as well as the hosting, ALL FREE!
Date: 2006-06-14
Linking Strategies: To Buy Or Not To Buy
Buying text links for your website is a highly controversial subject online. Like
it or not, approve of the practice or disapprove, it does exist and there are
many website owners who are doing it.
Date: 2006-06-13
Get
up To 5,000 Free Visitors with MediaTraffic
Media Traffic Agency delivers targeted consumers to your website. With our efficient bidding system starting at just a penny per view, you get Effective Internet Marketing.
Date: 2006-06-08
White Hat Methods For Promoting Your Sitemap/Website
Using a sitemap generator to make a sitemap for your website is a great decision.
Date: 2006-06-05
Blogs For SEO
In the past I've written tips about marketing business blogs with an emphasis on content, frequency and distribution.
Date: 2006-05-22
Relevancy Rules In Sponsored Search Ads
Let me quote some rather startling numbers to you from a recent eye tracking study
we did. In the study, we looked at where people first looked on a search results
page, where they first scanned a listing, and where they eventually clicked.
Date: 2006-05-11
Tips
On Promoting Podcasts
Podcasting is a great new medium, but creating a podcast is only half of the work.
Promoting a podcast is equally critical to it´s success.
Date: 2006-05-08
2006
WebAwards - Recognizing Net Excellence
It's time to be recognized for your outstanding Web development work by winning a 2006 WebAward. Beside the respect, recognition and admiration of your peers, WebAward winners create a marketing opportunity for the site that is recognized and the firm that created it.
Date: 2006-05-03
Common Sense While Promoting Your Website
In previous articles, I have discussed various places you can submit your website such as Search Engines, FFA pages, Classifieds, and Safe list, and what to expect in return.
Date: 2006-04-27
Matt Cutts Teaches Us To Crawl
The Google engineer followed up his WebmasterWorld PubCon Boston discussion of
Google's Bigdaddy infrastructure update and "crawl cache" with a lengthier look
at the topic.
Date: 2006-04-24
Getting
Listed in Hours On Google, Yahoo, MSN, AOL, etc.
In 48 hours or less (many times the same business day!), your site will begin to show up in the sponsored links of Google, Yahoo!, MSN, AOL, AltaVista, Excite, InfoSpace and many other search engines. No other service is able to match this claim.
Date: 2006-04-19
Building Links At PubCon
WebProNews' Mike McDonald overcomes his arachnophobia long enough to send along some notes from WebmasterWorld's PubCon Boston from the Link Building Clinic.
Date: 2006-04-18
User Behaviour And Google Site Profiles
StepForth's methods of providing search engine optimization services for Google rankings have evolved significantly over the past year.
Date: 2006-04-13
10 Creative Traffic Building Ideas
Traffic, everyone wants it and is trying really hard to get more people to their site. Good news, there are creative ways to bring people in without doing a lot of work.
Date: 2006-03-27
Get Targeted Traffic & save up to 33% with Media Traffic
With millions of active members worldwide, Media Traffic can send targeted visitors directly to your site. Our proprietary software allows you to target consumers by the URLs they visit and/or keywords they are searching for.
Date: 2006-03-22
Complexity Compels Changes For SEO Firms
The process of search engine optimization and placement has undergone a number
of fundamental changes over the past year.
Date: 2006-03-16
Assertivenet
Is Gigablast Spider (Gigabot)
The purpose of this article is to provide evidence and information
to counteract the suggestion that Assertivenet is potentially used for malicious
purposes.
Date: 2006-03-14
SEM NY: Communities, Wikipedia & Tagging
Social community websites, user-edited encyclopedias, and content
classification by tagging…all of these can be utilized by the savvy search marketer
to garner traffic for a website. A group of presenters discussed ways to tap into the popular social media technologies
that have debuted online. Mike McDonald from...
Date: 2006-03-01
Linking Vs Traffic
Excellent post at WMW by user sugarrae on the what is old and
what is new about link
building. It's all about marketing, not just getting links. Via TW
If you like that, then you'll definitely like the interview of master...
Date: 2006-02-20
What’s The Best Kind Of Link Bait?
Of all the emerging concepts related to search engine optimization
and marketing online, there are several memes that I'm particularly interested
in that seem to be building steam lately. In particular is the notion of link
bait...
Date: 2006-02-06
How Lousy SEO Smothers Good Practices
From keyword spamming and bloated page density issues, over-the-top search engine optimization practices can ruin good META and content techniques.
Date: 2006-01-16
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