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PR
Measurement And Math-Challenged Communicators
It's an amusing sight,
a group of PR practitioners at dinner trying to figure out the check and the tip.
Most communicators don't do math. It's a right-brain left-brain thing. Lack of
math skills led most of us to writing as an avocation to begin with. I'm always
glad when...
http://www.promotenews.com/2005/1227.html
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12.27.05 |
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Linking
Strategies - The Search Engine Perspective
One of the major session
tracks during day 3 of the 2005 Chicago SES was devoted the art and war of linking.
In my last two articles, the SEO/SEM perspective towards linking campaigns was
discussed thoroughly. However, the final installment of the...
http://www.promotenews.com/2005/1208.html
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12.08.05 |
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Linking
Past The Homepage
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Press
Releases The New Hotness For 2006
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Linking
Strategy In The Post-Jagger Period
"Please take down my
link." I never thought I would live to see the day that I would get an email like
this, but the latest Google update has caused some people to panic. This particular
person thought that his site would be penalized if he had a link coming from a
site in an unrelated field. Well, following the Jagger update how...
http://www.promotenews.com/2005/1205.html
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12.05.05 |
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Search
Marketing: More Than Just Search
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Site
Submission 101: Getting Listed Fast
In 48 hours or less
(many times the same business day!), your site will begin to show up in many of
the web's most important search engines and content sites including Yahoo, MSN,
AltaVista, Excite, InfoSpace, NBCi, C|Net and many others. No other service is
able to match this claim.
http://www.promotenews.com/2005/1020.html
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10.20.05 |
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How
To Manage Directory Submissions
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Can
Blogs Turn A Film Into A Blockbuster?
Joss Whedon, whose
"Firefly" TV series didn't last a season, convinced a studio to produce a feature-length
motion picture based on the series when DVD sales went through the roof.
Still, the band of sci-fi fans who scooped up the DVD represent a fraction
of the audience necessary to make the movie profitable.
http://www.promotenews.com/2005/0922.html
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09.22.05 |
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Top
10 Ranking on Google and Yahoo within 30-45 days
Mediasoft's SEO company
NeedHitsNow.Com has uncovered the key to successful search engine optimization
and marketing. With an individualized approach to web site marketing they have
generated millions of web site hits for it's clients and continue to be a leader
in search engine placement.
http://www.promotenews.com/2005/0921.html
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09.21.05 |
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Google
Hub Sites: A Blog Goal
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Buy,
Borrow, Beg, And Barter For Links
I've quoted this before,
but it's worth quoting again (many more time most likely)...
"How do you
ask for a link? Asking for a link is about asking if you can do business with
somebody. Links are much like currency on the web...
http://www.promotenews.com/2005/0908.html
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09.08.05 |
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MSN
Search Briefly Tested Click Tracking
MSN was reportedly
taking a page from Yahoo's book in tracking clicks on links within its result
pages. Search Engine Journal noted that MSN Search
was tracking clicks, via observation of the destination URL when doing a mouseover
of a link. But MSN appears to have withdrawn that test now.
http://www.promotenews.com/2005/0906.html
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09.06.05 |
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The
Power Of The Link
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Google
Thinks I'm A Wiener
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Rock
Your Rank With A Dynamite Text Link At Yahoo Directory
Last week a client
called me excitedly exclaiming that their Google PageRank had jumped a notch and
their targeted keyword term now ranked #23 (up from #45) for their competitive
search phrase.
http://www.promotenews.com/2005/0825.html
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08.25.05 |
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Best
Of Yahoo Promotions
The kids out in Sunnyvale
usher in their new promotion scheme with the "Best of Yahoo Sweepstakes." The
sweep part comes in when you win a new Mazda5 or an MX-5 Miata or one of three
trips going to L.A., New York, or Hawaii.
http://www.promotenews.com/2005/0823.html
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08.23.05 |
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Aaron
Wall Launches Back Link Analyzer
The ability to see
what sites are linking to use is valuable one in the world of SEO. Unfortunately,
when a backlink query is searched (link:www.nameofsite.com) the major search engines
only return a cross-section of the sites that are linking to query site, not the
entire list.
http://www.promotenews.com/2005/0822.html
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08.22.05 |
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Google
Tops In July Market Share
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Search
Engines And Streams
Chris Richardson of
WebProNews is in San Jose for SES 2005. Today, he stopped by a session that is
part of the Linking Track on today's agenda. Lots has been said about not buying
links on other sites. Dire penalties like banishment from the search engines have
been promised to those who disobey this tenet of optimization.
http://www.promotenews.com/2005/0817.html
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08.17.05 |
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Article
Marketing Fox In The Competitor Hen House - Or Chicken Little?
I recently was asked
by an author to remove a free content article from a client web site where we
had posted it (with several others from different authors) to increase topical
relevancy at a site that fit the article perfectly.
http://www.promotenews.com/2005/0816.html
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08.16.05 |
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Buying
And Selling Links
Chris Richardson of
WebProNews is in San Jose for SES 2005. Today, he stopped by a session that is
part of the Linking Track on today's agenda. Lots has been said about not buying
links on other sites. Dire penalties like banishment from the search engines have
been promised to those who disobey this tenet of optimization.
http://www.promotenews.com/2005/0811.html
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08.11.05 |
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A
Better PPC Campaign
Keyword aficionados
Matt Van Wagner and Tim Ash had a few key words of their own at the Search Engine
Strategies Conference about creating an effective pay-per-click campaign. The
keywords of their delivery: slow down, organize, track, evaluate, and adjust.
http://www.promotenews.com/2005/0809.html
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08.09.05 |
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How
Search Algorithms Work (Probably)
The heart of search
engine optimization is, of course, procuring a high ranking on any given search
engine. These rankings are determined by closely guarded algorithmic formulas.
The task is then left to search engine marketers to use deductive reasoning to
decipher bits of information from search engine patent applications, trial and
error, and general consensus from those who keep up.
http://www.promotenews.com/2005/0808.html
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08.08.05 |
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The
Five Ways You Should Be Using Keywords
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Converting
Visitors Into Subscribers
Visitor conversion
is a challenge faced by every marketer. If you're spending money to generate traffic,
you want to do everything possible to ensure that traffic isn't wasted. This means
getting more bang for your buck by convincing more visitors to subscribe to your
list.
http://www.promotenews.com/2005/0718.html
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07.18.05 |
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The
Hidden (and Powerful) Benefits Of Frequenting Forums
While most people understand
the benefits of forums from a "gathering information" perspective, many don't
think about the hidden benefits of forums. The most common reason for visiting
is to ask questions or get advice. That's a good enough reason to go, but there
are other - more beneficial - reasons to become a forum frequenter.
http://www.promotenews.com/2005/0714.html
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07.14.05 |
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Forget
SEO – It's All About Conversion!
Which SEO hat do you
wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever
you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out
there, you are doing all you can to get visitors to your site. Where you used
to optimize your keywords meta tags, you now worry about anchor text and XML site
maps.
http://www.promotenews.com/2005/0712.html
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07.12.05 |
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PR
And The Small Matter Of Results
As a business, non-profit
and association manager, how satisfied are you when the public relations people
assigned to your unit spend the bulk of their time on someone's favorite special
event, brochures, press releases and talk-show mentions?
http://www.promotenews.com/2005/0707.html
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07.07.05 |
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Google
Site-Targeted Ads Leave Beta
Google has now made
its site targeted ads, which appear on specific websites and are sold based on
page impressions, available to all AdWords buyers. These ads are very different
from the more advanced content specific ads Google usually sells, which change
every time a page is reloaded, are based on the words on the page, and are sold
on a cost-per-click (CPC) basis.
http://www.promotenews.com/2005/0622.html
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06.22.05 |
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Seecrets
On Website Promotion: Search Engine Wars – A Different Perspective
As at May 29, 2005,
Google last traded price was $266 - an increase over its opening price of $100
on August 19, 2004. It is easy to be caught up by the outburst of irrational exuberance
over this spectacular performance. Instead, this article tries to present a contrarian's
view. The objective of all search engine providers is epitomized by the ideal
search often portrayed in the popular television and movie series "Star Trek".
http://www.promotenews.com/2005/0606.html
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06.06.05 |
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Americans
Still Unware Of Blogosphere
As blogging continues
to engrain itself into the everyday life of the Internet, some have wondered just
how far the blogosphere has penetrated into normal day-to-day life. To clarify
this issue, Pew Internet conducted a survey that measured the state of blogging
and how it impacts the average American Internet user.
http://www.promotenews.com/2005/0519.html
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05.19.05 |
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Sticky
Sites Rule The Internet
Read through the hundreds
of forums and bulletin boards on the internet and you will find dozens of threads
centering on the lack of web site traffic. All the other remaining threads bemoan
the difficulty of getting visitors to return long enough to buy something. Then
there are the threads about the complexity of getting listed and ranked well in
important search engines.
http://www.promotenews.com/2005/0512.html
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05.12.05 |
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Press
Releases: Getting Media Coverage
Press releases are
a powerful tool for any online or offline business. Your blog, website, or any
online business promotional efforts, can be multiplied many times over by being
the topic of a news story...
http://www.promotenews.com/2005/0428.html
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04.28.05 |
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2005
WebAwards - Recognizing Net Excellence
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Blogs
In The Communications Mix
Recently, I wrote that
it was all about content, and that no matter how great the content is, unless
it is being pushed out in a way for people to read, it's not going to matter.
http://www.promotenews.com/2005/0421.html
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04.21.05 |
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An
Easy Way Not To Get Banned By Google
To avoid being banned
by Google, it's important to understand how to manage multiple domains. If handled
incorrectly, Google may ban a web site for the appearance of duplicate content.
A 301 redirect is the key.
http://www.promotenews.com/2005/0414.html
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04.14.05 |
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PR
Face2Face: Warren Bickford, 2005-2006 IABC Chairman
PR Face2Face is a special
series of interviews with the top public relations and publicity professionals
in the country, as well as with people involved in the public relations world.
The second part of the fifth installment is Warren Bickford, the incoming chairman
of IABC.
http://www.promotenews.com/2005/0411.html
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04.11.05 |
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Search
Engine Metrics… Organic Search Vs. Paid Placement
Let me preface this
report by citing advertisers in 2004 have spent 4 Billion dollars on search engine
marketing according to (SEMPO) the Search Engine Marketing Professional Organization.
http://www.promotenews.com/2005/0407.html
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04.07.05 |
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Using
PPC To Maximize Your Search Engine Positioning ROI
It is not the rankings
themselves that hold any special value; it is the visitors that they bring and
the resulting increase in business. It is for this reason that the PPC engines
and namely the secondary ones are a great tool in developing a campaign strategy
for the natural engines that will produce the highest return on investment.
http://www.promotenews.com/2005/0324.html
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03.24.05 |
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4
Good Marketing Pays for Itself
Most companies ask
themselves this question: "How much will this advertising cost us?" when they
should actually be asking themselves this: "How much will it cost not to do this
advertising?"
http://www.promotenews.com/2005/0308.html
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03.08.05 |
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Determining
The Value Of Links From Link Renting
What is Link Renting?
Link renting is a means to ‘rent' the popularity and traffic flow of another site
- you pay a monthly fee in return for a text link pointing to your site.
http://www.promotenews.com/2005/0228.html
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02.28.05 |
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4
Steps To A Successful AdWords Campaign
Google AdWords has
made many businesses successful by providing them with a great deal of traffic
for as little as 5 cents! Yet many webmasters and advertisers are incompetent
when it comes to using AdWords efficiently. After $100 in losses and having many
failed campaigns, I have learned how to solve many of these setbacks, so I have
put together a list of the 4 steps required to come out on top.
http://www.promotenews.com/2005/0217.html
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02.17.05 |
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Top
SEO Tool Download: Site Content Analyzer
Search engine optimization
is tough. But the rewards it brings are well worth the efforts. With Site Content
Analyzer, you can get a real time report about your current standings as well
as those of your competitors for any keyword or search phrase. And, with Site
Content Analyzer, you can alter content (or wording) of your website to improve
your ranking before your competitors make their move.
http://www.promotenews.com/2005/0202.html
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02.02.05 |
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3
Overlooked Ways To Get Hundreds Of Links And Prospects To Your Blog
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Beating
The New Google AdWord Rules With Blogs And RSS
When Google Adwords
first came on the scene, it was not immediately apparent to most people how to
utilize the system to create wealth, until John Carpenter popularised it with
his Google Cash system, a book he wrote some time back.
http://www.promotenews.com/2005/0120.html
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01.20.05 |
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7
Powerful Ways To Get One-Way Inbound Links
It's no secret that
having links pointing to your website is very good for search engine rankings,
and gives more ways for human visitors to find your website. So, how do you get
one-way inbound links to your website? Well, there are numerous ways, and I am
going to focus on seven of the most effective techniques.
http://www.promotenews.com/2005/0110.html
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01.10.05 |
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Why
Your Best Keywords May Not Be
Pay-Per-Click advertising
is one of the very best ways to quickly and (often) cheaply get the word out about
your business. A new campaign can be "live" in just a couple hours and can bring
in thousands of visitors and sales in its first week.
http://www.promotenews.com/2005/0104.html
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01.04.05 |
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