[2003-11-28] Role of Link Popularity in getting Top Google RankingsLink popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within the SEO industry itself, with thousands of link farms popping up every day, claiming to provide 100s of "quality industry-related links/trade leads" for huge sum of money! Yes, if you are interested in getting top ranks in Google, then you must pay effort in building up links for your site. But, first the basics.
[2003-11-26] The Changing Faces of Google Adwords and OverturePPC market leaders change look
Recently Google Adwords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems. This article will discuss these new changes, why there was a need for change, and will also analyze what this means for the PPC customer.
[2003-11-26] Are Search Engines Worth It The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
[2003-11-26] 7 Ways to Promote your Website for Free1. Directories
There are plenty of directories out there which will be happy to list your website for free, the two most important being dmoz.org and yahoo's directory (free for non-commercial sites). You should always look out for specialist directories in your particular industry since these will drive the most targeted traffic.
[2003-11-25] How to Instantly Boost Traffic and Sales for Just Pennies!Money talks.
Good thing you don't have to be rich to make it work for you. Pay-per-click search engines are one of the best ways to get targeted traffic to your site - and for just a few pennies, too. I'm usually pretty cheap when it comes to paying for advertising ... but this is one place where I'm happy to make the investment.
[2003-11-24] Power Linking Strategies And Website Promotion SecretsMore and more folks are realizing that building a solid themed reciprocal link directory is an affordable and highly effective way to increase inbound traffic. Not only is traffic generated through direct external links but weight is also given to search engines, as they assume that your website is more relevant. Relevant link building is clearly the key, where spammers requesting any link they can get will lose out every time. The more experienced you get in website promotion, the more you will want to concentrate on quality links. Let's look at one or two good rules to adhere to:
[2003-11-21] Google AdSense Program ReviewGoogle AdSense, Google's advertising program that lets webmasters display ads from Google's extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers' links.
[2003-11-17] Are Google Ad words becoming Saturated and Non Effective?In this world and this day and age anything can be found on the internet. Each day hundreds of new entrepreneurs create and market websites and create a very competitive market. This leads to the increased need for quality advertising to help eliminate some of this so called "competition." A great way to market your website or product is through the use of Google Ad words at www.google.com. As these websites open daily and more and more of them host and show the Google ad words, is the traffic sent from this service still what it used to be?
[2003-11-11] How To Maximize Your PPC CampaignDo you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?
[2003-11-07] Promote your website using NewsgroupsAt present there are over 3.3 billion pages indexed by Google, and that definitely does not cover the entire Internet. With so many competitors around, you sure have to use every conceivable method available to promote your website.
[2003-11-06] Your own message board - Why and how?Have you ever wished you could attract more people to your site, sell more products and make a better income?
[2003-11-05] The Fundamental Laws Of MarketingIn marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.
[2003-11-05] Web Copywriting Lessons From Direct MarketingWould you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
[2003-11-03] And You Thought Popularity Only Mattered in High SchoolRemember the most popular kids in High School? Everyone wanted to be around them, date them or be friends with them. Being seen with the "in crowd" you look good. Popularity has its advantages. Turn the clock forward a few years and throw in the Internet, and even though you might be long past your school days, being popular still has its perks.
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