[2003-08-28] Sell More Books With Your Sparkling IntroductionWhy write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
[2003-08-28] SEO Versus Simple Marketing StrategiesWhile there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not necessarily in how many hits a web site receives but in how many visitors become clients or customers. Perhaps if you are selling a product and wish to have masses of people coming to your site, quantity is more important than quality. But for many of us the quality of clientele is far more important.
[2003-08-26] What's a BLOG and Why Would I Want One?If you haven't heard about a "blog" already, you will soon. Here are some Q&As about this great new communication tool.
[2003-08-22] Growth from Discontent ... Life's way of giving you a little push.That strange, gut-wrenching feeling you have is not the sushi you had for lunch. It's your soul trying to give you a nudge to do something. A word for that feeling is "discontent." Discontent is a state of not being satisfied or fulfilled in your current situation.
[2003-08-22] Online Networking Through Reciprocal LinksWhat is Networking?
Networking can make you rich with wealth, referrals and sales. And much more, it can bring adventures, challenges, friends, relationships, and passion. Exchanging reciprocal links is the Online version of networking. Here's seven reasons for exchanging links.
[2003-08-22] The Art Of Easy Self-Promotion (Part One)All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.
[2003-08-21] The best-kept lowest-cost promotion secretHow can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.
[2003-08-20] Public Relations Mixup?When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
[2003-08-20] Email MarketingIf you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.
[2003-08-20] Get More Traffic Using These Powerful Offline Advertising Techniques!With the invention of e-commerce and online storefronts we've ushered in a new low-cost way to promote and run a business. But still the fact remains that most businesses online are completely neglecting the affordable advertising methods available to us in the offline world.
[2003-08-19] Effective Search Engine Submission StrategiesNow that you've got a website it's time to start thinking about promoting it. Search engine listings are the number one way to generate traffic to your website. The following information will help you effectively promote your website through search engines.
[2003-08-19] KEYWORD POWER! Generate A Flood of Qualified Traffic Now!If you had to take a stress test right now - while someone asks you how effective you are at selling a product online?
[2003-08-19] A Clever New Linking Strategy!One day I was surfing the internet and suddenly came upon one of my articles - there on someone else's web site!
[2003-08-19] 10 Unique Ways To Promote Your Business Off-lineDon't limit yourself to online promotion. There are many great ways to promote your business off-line as well at low cost that will produce great results!
[2003-08-19] To Make News, Solve a Reporter’s Six Basic ProblemsLike anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems.
[2003-08-19] Writing Articles - It's The Ultimate Promotional Tool!I've finally found it! The ultimate marketing tool.
It's inexpensive to advertise (try - free!). And it promotes your business (or website) like crazy.
[2003-08-19] Great (Free) Information Keeps Website Visitors Coming Back Again and Again!If your website visitors are like me, they may visit your site. They may read your sales letter. They may check out some of your links. They may even sign your guestbook. But... if that's all you have to offer, don't expect them to come back again!
[2003-08-18] 4 Quick Tips for Promoting Your BusinessPromotion...also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting my business, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:
[2003-08-18] RP Promotion StrategyYou must be asking what does RP mean? I won't tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on the couch? You betcha!
[2003-08-18] Save Time with Generic Pages!A few years ago, it was a common practice to create separate pages for each search engine for each important keyword phrase, then use a robots.txt file to keep other engines out of the engine-specific pages. However, most of us have now changed our philosophy. After all, that "old" strategy was extremely time consuming!
[2003-08-13] The True Search Engine Secrets!The search engines are constantly changing and a few years ago, it was very difficult to get your web site ranked. However today it is relatively easy. According to online ratings, Google & Yahoo now have over 65% of the Internet audience and we will demonstrate how you can take advantage of the traffic.
[2003-08-13] ADVERTISING YOUR SITE FOR FREE: Get people to visit your site on a zero-budgetIntroduction
This article is intended for webmasters who already have a webpage set up on the internet. I have recently set up my own webpage, and this will be a conclusion of what I have learned from my own research on the web, and from taking part of several discussion forums.
[2003-08-12] Focused-Impact Marketing To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that emphasize positioning, top-of-mind awareness, and delivering a focused-impact.
[2003-08-12] Google Has a Flaw? Didn't Think it was Possible.First off, Google is king. Yahoo buying Inktomi and Overture puts them back on top for now, but Google is clearly the Yahoo of the 00's. However, we do have a few particular beefs with the mighty and mostly benevolent Google.
[2003-08-12] Stealth Selling and Online MarketingThere's a hilarious yet so fruitful money-making formula, that can be deployed by anyone doing business on the Internet.
[2003-08-12] Storytelling - The Great Motivator of PeopleIn a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits and features - long the sacred domain of anyone in sales.
[2003-08-12] How To Treat Your Marketing Message I recently came home from the office and sat down to go through the mail. I am referring to the regular kind of mail that gets delivered by the U.S. Postal Service in a mailbox. I found a yellow envelope addressed to me with the words "X-Ray Enclosed."
[2003-08-12] Marketing Your Website: Domain Names 101Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker - someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases, the domain name (or names) for a website should be carefully considered. The basis of the marketing for the website will be the domain name chosen.
[2003-08-12] The Wrong Email Format Can Destroy Your OfferWhich email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.
[2003-08-12] The Gospel on Apostle MarketingIt's the art of identifying your highest-potential customers... nurturing that potential... motivating and empowering this "Golden 5%" to preach positive about your company... and capitalizing on their work.
[2003-08-12] 10 Beer Budget Event Marketing TipsAre you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.
[2003-08-08] You won't make dollars if you don't use 'Ad'senseAs the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.
[2003-08-08] SEO Corner - Keyword repetition in HTML tagsReader Question: We have a client that has begun using an SEO service that uses multiple
. Your opinion please?
[2003-08-08] Google AdSense Rewards Content with Advertising RevenueIf you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.
[2003-08-08] Nearly Everyone Uses It, and So What?Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses -- we have close to 150 million customers a year in the U.S. alone.
[2003-08-08] To Grow Your List Feed and Water it DailyOne of the biggest questions I hear online is "How do I grow my newsletter list?" If you publish an ezine, the name of the game is growth. What good is writing an ezine, if no one reads it?
[2003-08-08] How to achieve # 1 with free hostingA domain name and paid hosting are considered essential for an internet marketer.Majority of the websites that are successful have their own domain name and a paid host.However , is it possible to run a successful website on free hosting?
[2003-08-06] Fill That Sales Slump Without Cold CallingAre you in a sales slump? Hate the thought of picking up that phone and trying to drum up new business? Why not drum up new business from your existing clients?
[2003-08-06] The Newbie's Mind Set To Making It OnlineSince approximately 90% of all online businesses fail, what type of mind set does the newbie need to "make it"?
[2003-08-06] Blogging for BusinessThere's something going on out there called Blogging and if you haven't looked at it as a potential marketing tool for your business, now's the time. Blogging is the practice of writing personalized, heartfelt (to varying degrees) content and publishing it on the Internet for the world to read.
[2003-08-06] 6 "Killer Ad" Secrets That Draw TrafficMy friend David tried to tell me. But I kept struggling on, treading water, spending my money. No traffic.
Then I started listening. And it changed. And oh, the pain I could have saved myself, had I just learned earlier, these 6 tips for getting traffic faster.
[2003-08-05] Online Activists' Lessons For Online BusinessOver a 48-hour period, the online political activist site
MoveOn.org, ran a groundbreaking online Democratic primary that netted 317,647 votes -- far more than actual turnout in many states' actual Presidential primaries.
[2003-08-05] 9 Near Fatal Flaws Most Links Pages Suffer From and How to Avoid ThemTrading links is critical to online success. Yet most links pages are defective!
The worst ones can have nine near fatal flaws.
How does yours stack up?
[2003-08-01] Pitching Articles To Trade PublicationsAccording to a recent survey by
Patrick Marketing Group, most senior business managers are unhappy with their company's PR efforts. When asked to rate their company's effectiveness in PR on a 1 to 10 scale (10 being the highest), the average response was 5.8.
[2003-08-01] Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.
[2003-08-01] Effective Ezine Advertising Part 1Marketing an online business can be a daunting task, but is not hard when you take it day by day and step by step. Advertising your business, product, affiliate program, etc. in quality ezines can be well worth the money spent. When choosing your ezine, writing your ads and making your contacts, there are some things you should consider.
[2003-08-01] Reciprocal Linking TechniquesBuilding a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
[2003-08-01] Google Drives 70% of all Web Traffic! Wake Up MSN, YAHOO!A recent post in a discussion list suggested that Google is becoming the Microsoft of search (dominating web search as Microsoft dominates PC operating systems). So I decided to research a theory - one I'd developed about search engine traffic. I dug into the traffic stats on three of my own sites and those of several clients that I monitor traffic for.
[2003-08-01] Can Small PR Firms Deliver Huge Results?They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.
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