[2003-07-31] Creating E-newsletter Content -- Without The Hair Pulling and Nail BitingSomehow, those deadlines keep rolling around like clockwork! If there is one issue that every electronic newsletter publisher will face, it's the never-ending struggle to gather and write useful, relevant, engaging content.
[2003-07-31] Doorway to High Search Engine RankingYou've submitted your web page to hundreds of search engines, but every time you check your traffic stats, you don't see the flood of visitors you were expecting. What's the problem, why aren't they coming?
[2003-07-31] Search Engine Positioning Secrets, Keywords & Web Site Submission OptimizationSearch engine positioning
High search engine positioning brings traffic. That's good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine.
[2003-07-31] Overture - A Can't Lose Pay-Per-Click Strategy The absolute quickest surefire way that I know of to get instant website traffic is using pay-per-click search engines. You bid on the search terms of your choice and as soon as your account is set up they start sending traffic your way. I use a variety of pay-per-clicks but Overture is my favorite. Today I'd like to show you how and why I use them.
[2003-07-31] What Are You Doing With Your Website Traffic?The endless quest of every webmaster seems to be to get more and more traffic. After all, more traffic means more sales... doesn't it. Your answer to that question should be "not necessarily."
[2003-07-31] How I Get ALL The Subscribers I Want, And You Can Too! That's a very bold title, and even more impressive because I DO get all of the subscribers I want on a continuous basis. How can this be true and how do I do it?
[2003-07-31] The Winners` Search Engine Strategy For most websites, the only way you`ll gain any significant long-term traffic is through the search engines. How else will the world discover and decide to investigate your otherwise-unknown website?
[2003-07-30] Cascading Style Sheets and Absolute Positioning...can they really be used to your advantage in optimizing your web pages?
[2003-07-30] Search Engine Submissions and Re-submissions ...how often should you resubmit your pages, and when?Do you remember a time when search engine submission strategies were fairly easy and worked almost across the board? Sure, we recommended manual submissions, and yes, we recommended daily submission limits, but the strategies were uncomplicated.
[2003-07-30] Analyzing Your Traffic to Measure Your SuccessCongratulations! Your hard work and persistence in optimizing your pages have resulted in a dramatic increase in traffic to your site, which is just what you wanted.
[2003-07-30] How To Choose Keywords Before they Skyrocket in PopularityLong before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork.
[2003-07-30] How to REALLY Profit from SEOI want to give you a few more things to think about as you excel and grow in the craft of search engine marketing.
[2003-07-30] The Wonders of Wordtracker: . . . it's more than a hunt for keywordsFor me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
[2003-07-30] Improve the Link Popularity of your siteLink popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.
[2003-07-29] 7 Top Free Strategies to Promote Your WebsiteWebsite promotion is a big issue on any webmaster's mind. You need to let people know that you exist and doing this for free is both possible and effective. Here we would look at the top 7 ways of getting free or almost free website exposure.
[2003-07-29] 7 Top Paid Strategies to Promote Your WebsiteSome people argue that there really are no free lunches; somebody has to pay for it. Although this may not always be true, you usually get what you pay for on the Internet.
[2003-07-29] A New Pricing Structure for SEO Companies . . . "Pricing structures" have always been the source of much discussion among professional SEO's. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO's tend to charge less for their services, then spend hour upon hour getting results for their clients.
[2003-07-29] HTML Issues for SEO's: Web Accessibility. . . Making your Pages Friendly to People with Disabilities
[2003-07-29] Keyword Tool . . . A new Web Marketing ROI Calculator In the beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work "smarter," we began to take note of how those top 10's were actually converting to traffic and sales.
[2003-07-29] Ten Considerations When Hiring a Search Engine Optimization Company If you're in the market to hire a search engine optimization company, you probably feel bombarded with promises of #1 rankings and instant success. But how do you know which claims are important and which to believe, and which are classic snake oil pitches?
[2003-07-28] How to Drive Traffic With Domain NamesIn my consulting practice, I teach my clients about the tremendous importance of communicating credibility. In an overcommunicated, overmarketed society, credibility has become increasingly vital. To a prospect that is receiving your marketing materials for the first time, your company may have little or no believability because you may well be totally unknown to your prospect. Along with the growth of online scams, the hypercompetitive nature of the Internet will make credibility an even more important issue.
[2003-07-28] How to Increase Hits With Traffic GeneratorsIf you don't maintain a key presence online, whether your business is online or offline, your competition will devour you. Because the marketplace has become hypercompetitive and supersophisticated, access to information as vast and as fast as the worldwide web is all the more reason to market your company in cyberspace let alone to put your company in it.
[2003-07-28] Using the Usually Unused UsenetWhen it comes to promoting an ebusiness, there are many other components of the online world that can also help to effectively bring traffic to one's site -- and some that are often ignored by most marketers. Aside from the Internet, newsgroups are discussion-centered bulletin boards and part of what is called the Usenet, the predecessor of today's Internet.
[2003-07-28] Don't Rely on Search Engine Traffic: 10 Other Ways to Promote Your WebsiteIt doesn't stop with search engines. As a matter of fact, search engines may be the vehicle that brings the least amount of traffic to any given site.
[2003-07-28] Considering Banner Advertising? ... Better Think Again.If you're determined to succeed in your home business, you've probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren't so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret.
[2003-07-28] Generate 416 Unique Visitors to Your Website in ONE Day, Free!In only one day, I had over 400 new visitors clamoring their way into my website. I didn't use spam, it wasn't through ezine advertising, and it didn't cost me anything -- not one thin dime.
[2003-07-25] Online Promotion Beats Traditional Seven-One (Part 1)While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
[2003-07-25] Simple Search Engine SavvyThe smart Internet marketer knows that she must go beyond the search engine to produce good quality traffic. Granted, search engines do help. But they are not a panacea. (And most people they are.) They're simply a lazy way to do so with results that can often be mediocre at best.
[2003-07-25] Three Things You Can Learn from the Lunar Real Estate BoomToday I received a very odd email. I got a real long laugh out of it, yet I thought keeping the message could serve real purpose in helping me deliver my message to you.
[2003-07-25] Priceless Publicity For The PennywiseUndeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
[2003-07-25] Create, Replicate And ProliferateEach time a new, fast-spreading virus makes its way online, like the recent "Nimda" virus, it's always an opportune time to talk about viral marketing. I like to analyze how we can apply the same dynamics to our Internet marketing efforts, for viral marketing is the most efficient and effective marketing tactic currently in existence. This tactic alone has helped a great number of online businesses to propagate very rapidly.
[2003-07-25] Why Can't Microsoft Make Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
[2003-07-25] Diversify Your (Marketing) PortfolioWhen I hear marketers talk about new search engine strategies, optimization techniques, submission software and review fees, it befuddles me to see there are still some web marketers out there who rely heavily on them. Search engine strategies are important and an essential part of a marketer's portfolio, but they are not, and should never be, the ONLY source of traffic.
[2003-07-25] 5 Points for Marketing SuccessWhat do you want your marketing to do for you? Different people will give different answers to this question ranging from more exposure to better customer traffic, but the core answer to everyone's response will be more sales and profits a.k.a. MONEY. So marketing can make you more money...that should be making you ask youself the question: What can you do for marketing?
[2003-07-25] From Inertia Into InfestationViral marketing is quite a popular term, these days. If you're not in the know, which I seriously doubt, viral marketing is, in its simplest definition, the process of implementing means through which the knowledge of your existence self-propagates.
[2003-07-25] How To Use Articles To Build Your Affiliate ProgramArticles are the perfect promotional tool for your affiliates - they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook.
[2003-07-25] What's up with your business design?No matter how you look at it, organizations whether they are large or small, mature or just starting up, have a similar set of core activities. This set consists of two points:
[2003-07-25] Web Site Credibility: 10 Simple Guidelines, Part IIIf you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50 more than the merchant with the amateurish-looking web site.
[2003-07-25] Web Site Credibility: 10 Simple Guidelines, Part ITake a moment and try to picture the following scenario. You're looking online to purchase a new DVD player. You type "DVD Player" into your favorite search engine and the result is a list of thousands of companies that sell DVD players.
[2003-07-25] Easy Promotion ToolsOne of the easiest ways to promote your business or website is through promotional items. It's an inexpensive way to get the word out.
[2003-07-25] "Your E-zine Promotion Checklist" While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?
[2003-07-25] Should I pay per click or use SEO?Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it's usually not analyzed enough. Here's a simple process to see what terms you should really use.
[2003-07-25] $2.5 Million in Sales - This Business is All WetLarry Dague could be described with many labels: college drop-out, musician, diver, programmer, web designer, even inventor. The one that is most evident now, however, is online success.
[2003-07-25] Why I Love Multiple Streams Of IncomeI love multiple streams of income. Especially when it's residual income.
[2003-07-24] Understand Trends that Impact Your Bottom LineUnderstanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.
[2003-07-24] Are YOU getting your Money's Worth When Buying Traffic? . . . The beginner's guide to tracking click-throughs and ROI from pay- per-click engines. Part 2Let us look at these two options.
Assigning a query string value to your link.
This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work.
[2003-07-24] Website Marketing Secret WeaponEvery week my website marketing challenge is made a little easier by one email. That when opened tells me exactly what visitors to my sites want.
[2003-07-24] You Are NewsworthyThere is something newsworthy happening right now at your organization, but you must first think like a reporter before you issue that press release.
[2003-07-24] Are you behind the digital times?Dynamic database web sites are adding powerful marketing results to today's communication. Updating your web tools can give your business easy and immediate control of editing and updating your site content making your interaction with your clients more immediate, cost effective and exciting than ever before. No more trying to get a hold of your programmer and waiting hours… days to get their attention. "Self Managing" site design puts you in the driver's seat. You have an idea, you make the change and presto it's there for all to see!
[2003-07-24] Promote Your Business for Free with a Signature FileEmail is a great way to promote your business.
[2003-07-24] "How to Promote Your Coaching Practice with Book Discussion Groups"If you enter a room with 300 people, chances are you won't find a single coach there. That's why when I arrived at a local women's networking group in a small town of York Pennsylvania, I was surprised to meet Barbara Hagler, a local life coach with a unique business name, Spa for the Soul.
[2003-07-24] Remember, It's the WORLD Wide Web!Almost always, online publicity means global exposure, whether your business is based in Peoria, Illinois, Perth, Australia, or Paris, France. When your marketing or publicity copy will appear on the Internet, you need to take conscious steps to ensure that your news makes sense to readers from far corners of the world. In news releases or your online media center, here's how to clue in distant media people and avoid international gaffes.
[2003-07-24] Get over $100 worth of FREE traffic - no strings attached!You've probably heard a lot of talk about pay-per-click search engines lately.
[2003-07-24] "The Fastest Way To Tons Of Subscribers!"What's the use of an opt-in list or ezine IF there're no subscribers to appreciate your efforts?
[2003-07-24] How to get High-Quality TARGETED Traffic from Start Page ExchangesPromoting your website via Start Page Exchanges is a bit like holding up a sign at the airport - lots of people see you but nobody cares.
[2003-07-24] 3 Web Site Traffic Triggers!1) Make Money
People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful. For example, on your web site you could start an affiliate program for your product so they could make money selling it.
[2003-07-24] Ezine Advertising Choices........Part OneSince I started marketing online I've offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get my service or products in the public's digital eye.
[2003-07-23] The Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, my pudding has bubbled and boiled and is now ready for tasting!
[2003-07-23] The Undeniable Value Of DifferentiationWith all the people offering products and services online, what sets yours apart from the crowd?
You can't argue this, to succeed you need to differentiate yourself.
Online businesses come and go every day and about 90% fail.
[2003-07-23] Are You Mac Friendly...Should You Be?Do you know what Mac friendly that means? When I started out I didn't. I knew what a Mac (short for Macintosh computer) was but I really didn't know what Mac friendly meant.
[2003-07-23] Case In Point: Article Promotion Is Not Just For EzinesAlmost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too. No... not press releases - full-length articles.
[2003-07-23] Industry Pro Interview: Insider Secrets To Building Your PR CampaignTodd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.
[2003-07-23] What You Need To Know To Assure Success In PromotionsMarketing a business can be a huge challenge. However, if you have systems in place, you are consistent in implementing your systems, you have great follow up and really care about your customers, your usiness will not only survive - it will thrive. Before you begin a marketing campaign for your business start by taking time to develop a good plan.
[2003-07-23] 5 Tips for Joining Affiliate ProgramsLet me get straight to the point! There is a jungle of affiliate programmes on the net. Some are good, but very many are mediocre. If you don't know what to look for when choosing who to go into partnership with, there's a good chance that you will invest time and money on mediocre programmes which will never yield any worthwhile income.
[2003-07-23] Is Your Client an Idiot?Short answer: Yes.
Long answer: Probably.
[2003-07-22] Nip and Tuck - Three Quick Tricks for Writing SEO CopyHave you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:
[2003-07-21] The 5 Most Common SEO MistakesHaving been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG.
[2003-07-18] The Fastest Way To Attract Tons Of SubscribersWhat's the use of an opt-in list or ezine IF there're no subscribers to appreciate your efforts?
[2003-07-18] Attract Media Coverage Without Spending Advertising $$Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it.
[2003-07-12] 10 Ways To Increase Your Traffic And Sales By Giving Away Software!1. Gain free advertising by submitting your software to freebie and freeware/shareware web sites. This will increase the number of visitors to your web site.
[2003-07-11] Top Ten Ways to Use Audio on your SiteAudio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site.
[2003-07-11] Article Writing Tips for Non-WritersAlthough there are many types of articles you can write to help you promote your business, i.e. features, interviews, etc. I'm going to teach you how to write the two easiest forms of articles that will help you get the sale.
[2003-07-11] The Truth About Public RelationsThe truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
[2003-07-11] Learn From Your Ex-Readers!When I first started my ezine and started getting subscription requests, it was just a great feeling to see those request pile in, I would get nervous each time I sent out an issue wondering what people thought about each issue.
[2003-07-11] 10 Serious Mistakes Made By Classified Advertisers That Inevitably Lead To Poor Results... And ... How To Avoid Making These Blunders So That You Get The Response You're After!MISTAKE #1: Trying to close the sale in the classified ad.
[2003-07-11] Engage Your Ezine: Tweak, Tweak, & Re-Tweak!It takes energy, focus, and devotion to develop and maintain an ezine. The word "tweaking" derives new meaning as an editor concentrates on the publication that will be viewed, read, and thus, benefit reading subscribers. All previous knowledge of publishing, writing, and anticipated reader-interaction is brought together in one spot -- the keyboard and monitor screen.
[2003-07-11] 10 Ways To Electrify Your Copy And Pull More Sales!Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules....
[2003-07-09] Google AdSense - A Content Publisher's DreamLast week Google launched their new advertising service called Google AdSense. AdSense ads are rapidly spreading across the Net
thanks to their uniquely relevant nature and high CPC-based payout.
[2003-07-09] A Simple Way to Create 7 Effective Autoresponder MessagesEmail is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.
[2003-07-09] Super Cheap Ways To Promote Your Small BusinessSmall business owners tend to have a common problem: where can they go to find effective cheap advertising?
[2003-07-09] Power Promotion With Low-Cost Classified AdsClassified ads are the world's number one cheap way to advertise. They cost just a fraction of a large print ad, not to mention that you can get your classified ad in everything from an email newsletter to USA Today.
[2003-07-09] How To Advertise Your Business or Web Site On RadioRecent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Radio lets you focus your ad dollars on specific groups of customers. You can zero in on important towns and cities. Radio also offers lower prices than other broadcast media.
[2003-07-09] How to Promote Your Business With Low-Cost Events and Clever Stunts iPrint sends actors dressed as ancient Roman soldiers into downtown San Francisco to get attention and hype the company's latest offer. Evite's CEO wanders the financial district handing out thousands of brightly colored pens emblazoned with the company logo.
[2003-07-09] Two Top Ways to Promote With Multiple AutorespondersThree Letter Autoresponder Follow-up
A woman told me this week, "Your advertising is wasted if you don't follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.
[2003-07-09] HowTo Get and Use New Longer Website Names To Promote Your BusinessNew 67 Character Domain Names.
[2003-07-09] Creative Ways to Make Your Press Release WorkEmail strategies to get thousands in free media publicity.
[2003-07-09] How to Smartly Use Ad Exchanges to Get FREE PromotionBigger ad networks and exciting innovations are making ad exchanges the Net's biggest promotion machine.
SendFree introduces first email ad exchange with free autoresponders.
[2003-07-09] Google Adwords MoanGoogle Adwords is obviously going through growing pains. This has been a hot topic in the forums. A person calling himself "Citypublife" wrote:
[2003-07-08] Building Link Popularity with Topical ArticlesOne of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world-other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.
[2003-07-08] Increasing Profits For Small Businesses Through Search Engine MarketingThe Problem: Increase Profits
As a small business owner or manager, you have one principal goal: increase your profits.
[2003-07-08] How to Market Your Website by Creating a Web PresenceHave you been worried about the dot-com crash and the future of your website?
[2003-07-07] Who are you?This is a very important question that you need to ask yourself when trying to figure out how to setup your website.
[2003-07-07] Changing faces of affiliate programs?Its hard to have a discussion about affiliate programs without mentioning
Amazon.com. They are considered to be the pioneers of affiliate programs. And with over 300,000 affiliates, its hard to argue that point.
[2003-07-07] Search Engine SpecificsWe are all told that we need to promote to the major search engines to get free targeted traffic to our websites.
[2003-07-07] Search engines - Pay for rankingPay for ranking search engines are a highly effective way to attract inexpensive, targeted traffic to your website. Traditional search engines require you to submit your website, and then may take anywhere from several weeks to many months to list your website. And, there are no guarantees that your site will appear anywhere on the first 1000 pages!
[2003-07-07] Are You Asking For It? Part IIIWe've saved the best for last!
In part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your newsletter once for sales indefinitely.
[2003-07-04] SEOs Who Party Like it's 1999Search engine optimization has come full circle in the last couple of years.
[2003-07-02] Understanding The Corporate BuyerSelling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates.
[2003-07-02] Marketing The Real YouI often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that?
[2003-07-02] 6 Easy Ways to Promote Your Ezine ArticlesIf you think you can't brand yourself because you're not a major corporation, think again.
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