[2001-04-29] Writing Effective Ad Copy
Writing winning sales letters for the web really isn't as hard as it is made out to be. The reason most people have so much trouble writing web pages which sell to their customers is they have forgotten rule number one of copywriting...

---

[2001-04-05] 3 Ways to Get More Sales When You Advertise
Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media.

---

[2001-04-02] Beating the Online Marketing Blues
There are some things you just can't "dot.com." Here's one way to beat those online marketing blues by doing some face-to-face networking... The Internet has been a boon for the home business person, enabling small enterprises to market to and take orders from customers all over the world. But as effective as working a business online can be, there are times when the home entrepreneur may crave a little one-on- one interaction with her customers. That's when she should consider taking her act on the road... to a trade show.

---