[2001-01-30] Writing The Income Generating Site
Your Web site has a single motive: To 'ignite' your visitors to take action. This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never return to your site unless you make it worth their while, and they will not buy unless you encourage/force/ask them to.

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[2001-01-09] Using Ad Tracking Tools
You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where good places for your offer are, which ads pull best, etc. You need to test and test some more.

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