Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) The credibility that comes with media coverage is something you simply can’t buy and obtaining this coverage is [...]

A recent study by DDB shows that 40% of a brand’s Facebook page fans “unlike” them soon after a promotional campaign ends. The main reasons why fans unsubscribe from brand pages include: