This session of Search Engine Strategies San Francisco 2011 Day 3 focused on two of the hottest categories local search and social in online marketing. Right from Geolocation social media with FourSquare to Local Search Marketing with Google Places, this session offered various strategies for maximizing visibility on the local search and social web. Moderator: [...]

Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections.