Running a Facebook promotion. It’s a tactic many brands have tried in the last year. Some more successful than others (great primer here, in case you’re interested). But, we know that a large segment of the Facebook population is following brands because they want deals and special offers–so, it makes sense to give it to [...]

Oh No!  Not another social network !  I can just hear the cries in the PR world: ” We already have too many channels to manage, why should we have to start over on a new platform?” When I first heard the rumor of Circles back in December 2010 I was excited because I thought [...]