More and more businesses are arriving on Facebook everyday. They set up their page and sit back and wait for hoards of people to drop by and ‘Like’ them. As they watch their numbers increase (hopefully) they start to feel pretty pleased with themselves.

As a business owner I’m guessing you spend a fair amount of your marketing budget on your online marketing (and off line). You have website copy to keep up to date, email marketing to do, blogs and articles to write not to mention the brochure you need to revamp.