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Archive for January, 2011

How To Promote Your Business With Video

Monday, January 31st, 2011

You may have heard the saying that content is king – but if you had to get specific about the online environment, the saying might go video content is king. The reason is simple – most people will respond much better to moving pictures and a story through video than any other type of content [...]

How To Increase Your Consumer Engagement

Wednesday, January 19th, 2011

To start our new series “26 Facebook Fan Pages in Detail“, I’ve taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief recap of their content strategy to see how they are [...]

Is Branding The Most Important Element To Business Promotion?

Monday, January 3rd, 2011

Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you want–and their success has made Coca-Cola and many other consumer products into household names. Direct marketers are decidedly less sexy, traditionally focusing on catalogs or [...]

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