Social media is a bank. And like any bank, you can make deposits or withdrawals. The problem is that too many people jump into social media, starting with a balance of $0.00 and start withdrawing like there’s a run on the bank. Visit my website at www.idontgetit.com! they tweet. Like my Facebook page! they holler. [...]

According to new figures released by a joint survey between Exact Target and CoTweet, Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers [...]