Planning an event for your group or organization? Spreading the word about your event will be one of the most important tasks to make it a success or bust. Making sure you involve social media in some form to promote your event is a good move any way you look at it.

With hundreds of tools and sites out there to promote yourself online, there are a few I like to recommend that do an exceptional job reaching the largest audience through the use of features while attracting a large internet population.

If you are charging an entry fee for your event, try Eventbrite, an online event site that gives participants the opportunity to pay for their event all in a secure,quick,way. Users will have the ability to search for events by the city of their choice, with additional features like posting events from Eventbrite to Twitter or facebook.

Building an event or group page on facebook could never be easier with the facebook events page. When going down the facebook event road, be sure you include the location and any details of the event for people to find it easily when doing a search. For example, if the event is for homeless animals and is located in Chicago, be sure to include those words and a link to the website of the event. Including a picture of the event from a previous year or logo of your group will also add depth to the event on facebook.

Create Twitter excitement. Although you may not understand the importance of tweeting, chances are, many of your attendees will be online reading your tweets. If you have an account, tweet often, if you don’t have a Twitter account, it is never too late to open one up. If Twitter makes no sense to you, or you just don’t understand the way it works, I suggest The Twitter Book.

Meetup.com is a great site to start a group that will be involved and participate in your event. With a low monthly fee, you can create your own crew of members who will rally for your event and build excitement among their friends and family as well. Since social media connects more people to the things they are interested in and care about, sites like Meetup will bring the people to you.

Depending on your geographic location and audience, there will always be a best bet solution for the type of event you are having. Utilizing social media sites like Twitter and Meetup as a supplement to the traditional advertising of your event in papers, on the radio or whatever you choose, will guarantee that you have increased attendance for your next event. Followers and supporters will advertise to their friends and family on your behalf and the chances that your event will become viral will most definitely happen.

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This entry was posted on Monday, May 3rd, 2010 at 8:30 am and is filed under Brand, Customers, Networking, Promote, SEO. You can leave a response, or trackback from your own site.

About the Author: Trying out about 3 new sites per week, Roxanne has chosen Social Media as her flavor. She spends several hours a day online, with a heavy focus on Facebook and Twitter. Learning, reading and sharing with other Social Medialites, Roxanne enjoys StumbleUpon in the place of her cup of coffee every morning. Combining Reddit, Digg, Blogger and Technorati, she recommends anyone to try out several pieces of Social Media and then narrow down to a few favorites that work for you based on your needs. Check out her blog at Social Media Rox.