I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as part of my daily regiment, [...]

You know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership. Okay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be [...]

The appropriate steps when using Social Media as a business tool. The future is approaching quickly and social media sites are becoming increasingly important in the business world. Facebook and Twitter are just two social media outlets being allotted an increasing amount of attention and resources to build brand and market share. Given social media [...]

People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But small business owners don’t have that kind of money to brand themselves in similar [...]