This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer. Reality #1: Consumer already get it; brands are still trying to figure it out

In 2004, mistress of sensationalist media, Paris Hilton, grabbed headlines for most of the year with antics like the leaked sex tape “One Night in Paris” (featuring ex-boyfriend Rick Solomon), the launch of her “The Simple Life” “reality” TV show, and general hobnobbing with the paparazzi. If you were among the star-struck celeb stalking crowd, [...]