When the digital moms segment aired on the Today Show, I had over a dozen colleagues and clients email me to ask if I had seen it. It is clear that Mom bloggers have certainly reached the public mind in a way that excites many marketers.

While dodging building scaffolding and the NYC marketing exec commuters this morning, I had an epiphany.

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: