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06.14.07
Wordpress SEO - Siloing Vs Massive Ball Linking W/ Tags
 By Andy Beard
This is not the definitive guide to Wordpress SEO, and I highly doubt I am the right person to write one, in fact I am not sure who would be.
That being said this partial guide on a couple of aspects of Wordpress SEO might offer a broader perspective on what is possible than I have seen previously published.
I just test things out and track, and I expect my readers to do the same.
I am not an SEO Consultant, in fact if I was I would probably set all my public blogs up in some uniform manner that I would preach to my clients because it would conform to the accepted norms that the rest of the SEO community adhere to - if I create a site that meets accepted norms for my clients, no one could point the finger and say I did a bad job with on-page optimization.
Other SEO Consultants also like to link through to posts that suggest to their clients that everything they have been saying for years is 100% true, so anything that agrees with accepted SEO principles gets more links, and gets read by more professional SEOs.
For you gamblers out there
1+6=7
3+4=7 as well
You get to the same or similar result by taking a different path.
Vicious circle, or benevolent circle… take your pick.
I am not a SEO Geek - I am technical, and extremely creative in thinking up solutions and linking structures, but ultimately I don't know my way around PHP and .HTAccess enough to be truly one of the "geeks" able to take on any SEO task.
Then again, most of the best Copywriters that I know believe that a lack of a formal education gives them an advantage and can mean enhanced creativity. I can be extremely creative when applying SEO knowledge.
Warning
Apologies in advance, this is going to get fairly "geeky" and I encourage you to bookmark it for future reference, or ask questions in the comments. I will include lots of references where appropriate, and even if this stuff is beyond your current level of understanding, it is a good reference for the future.
I should also warn that this post is quite long and "meandering" - there are 100, 200, maybe more ranking factors and somehow other SEOs are able to place them in a tabular form.
I don't think tabular, I think in 3D - what could represent some kind of negative factor could also provide positive factors.
Testing
I use multiple techniques, and I test things gradually.
I also haven't done all the optimization on Andybeard.eu that I would like, partially because Google was reporting bad data that was extremely hard to work with regarding supplemental results - that bad data is also currently still being shown by the Google Toolbar, and doesn't seem to have been universally fixed for all sites.
I like to write about the changes I make, and like to have some conclusive results to demonstrate both why I might make a change, and also a way of demonstrating the effect.
The aim of this blog was a "work-in-progress" - as I make changes I write about them, or write about the results from testing at a later date.
If you make lots of changes at once, it is very hard to track which one was significant.
Unlike a Sales page, where you can just throw traffic at it using PPC to test conversion rates, with SEO it can take time for things to change.
Questions about SEO?
John Reese has some questions about Wordpress SEO
This ties in fairly well with some material I have written in the past, and also the results of a lot of the experimentation I have been doing on this site that I haven't yet discussed.
Continue reading this article.
About the Author:
Andy Beard - Niche Marketing - Blog search engine perfomance, Wordpress and general niche and affiliate marketing tips.
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