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05.10.07
Search Insider Summit - Video Search Optimization
 By Lee Odden
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.
This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.
 The session was moderated by Matt Spiegel of Resolution Media and speakers included: Chase Norlin from Pixsy, Scott Rhodes of VeoTag, Christy Tanner of TV Guide and Dan Perry from Cars.com.
Matt Spiegel: Is online video search for entertainment or other purposes?
Christy Tanner: Increasingly people are watching TV online and not conforming to old models of “turning on the TV”. There are also science, news and technology applications for online video.
Dan Perry: Cars.com use of online video focuses more on education than entertainment. The value also comes from a viral aspect, users passing along videos and linking to them from other web sites.
Chase Norlin: Autos is one of the most popular categories of video search.
Scott Rhodes: Being able to tag a video to be better indexed by a searchg engine will improve video search. Video is the expressive media of the day. Consumers expect it.
Chase Norlin: Part of the job for marketers is to help companies create good content. The second part is to submit/push that content out.
Matt Spiegel: Is cars.com syndicating content to other sites.
Dan Parry: No. Yahoo Answers and Google groups provide platforms to point to videos.
Matt Spiegel: How do you measure success?
Scott Rhodes: The ability to communicate your message efficiently and relevantly.
Matt Spiegel: To Chase: How are your business partners measuring success?
Continue reading this article.
About the Author:
Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.
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