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AdWords Algorithm Effecting Paid And Organic Search?
The roll out of the new Google AdWords algorithm is supposed to be calculating the quality score of a landing page. Many marketers are concerned about sensitive data that might be used by Google as an alternative or in addition to landing pages to somehow effect paid as well as natural rankings.
Guy Kawasaki Needs Links
The WebmasterWorld Pubcon conference kicked off with a short introduction to the conference by Brett Tabke and an opening keynote by Guy Kawasaki. Apparently Guy really wants links as he sandwiched his very...
Balancing Your Link Profile Links
It's a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to...
How Much Is That Link Worth?
Text-Link-ads.com has a link ads calculator that purports to tell you how much an ad link on your site (or someone else's) is worth. For example, I plugged in aplawrence.com and pointed at the area where I...
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12.04.06
SES Session: Drive Traffic With Google
 By Thomas McMahon
This was more of a speed intro to some of Google's newer services. Topics included Google Analytics, Google Gadgets, Webmaster Tools and Personalized Search.
Each presenter gave a quick 10 minute overview of their topic and it was hardly enough to really get to know much about each service. The real value of this session was in the question answer portion. I learned that Google's personalized search is going to offer analytics in the upcoming weeks so that you can see what people are looking for in your custom search. Customized Google Analytics reports are also being discussed, however it's hard to say when that may become a reality.
They also made a point to say "come and ask me questions" at their booth. That's what I'm saving my questions for as it they are a bit more complex than can be answered in the Q&A area. I do know though that I'm going toinvestigate Google Gadgets a bit more as a traffic driving opportunity.
SES Session: Vendor Spotlight
The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo.
They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn't suffer click fraud and clients like it more as it's closer to a sale.
Tools for managing your pay per click and pay per call accounts were also discussed. Zanox offers a one stop shop for managing all your accounts including Google PPC, Yahoo PPC, click per call and more. Since it's available worldwide, it can even help you with international accounts and search engines. Lycos spoke on how there offerings and how they can be customized for verticals and you can even become a publishing partner to use Lycos tools while running your own ad network with your own look and feel. Both companies trying to make it easier on the end user and increasing ROI.
Overall the session gave light to some great alternatives to just using Google or Yahoo for buying ad space. There are many other areas that PPC can't quite get like print and TV and there may be more than one service to meet your needs. Managing them to best fit your business and your needs is key.
About the Author:
Thomas McMahon is a SEO Designer for TopRank Online Marketing in Minneapolis, MN. His specialities inlude technical optimization of existing web sites, creating search engine friendly web designs, and blog optimization. He has also created a number of blog marketing tools, WordPress plug-ins and FireFox add-ons.
Blog: http://bloggerdesign.com
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