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Balancing Your Link Profile Links
It's a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete.
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Facilitating Social Media Optimization (SMO)
What follows is a Q&A with AddThis.com co-founder Dom Vonarburg.
SEO Link Building for Web 2.0
You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.
Blog Equivalence of Page Rank
Over the years people have come to rely heavily on Google's Page Rank as an indicator for a site's authoritativeness. It's still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there's a whole lot more to it.
The Long Tail of Linking
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Site Promotion Through Web Awards
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SES: Link Baiting - Experienced Marketers Only
Link building sessions at Search Engine Strategies shows are always popular and draw some of the most substantial crowds from the ranks of webmasters and...
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11.15.06
PubCon: Battelle Looks To The Future
 By Chris Richardson
"The Search" author and Federated Media chairman John Battelle delivered today's keynote at WebmasterWorld's PubCon in Las Vegas, and WebProNews was in the room, taking notes and nudging the other participants.
John began by mentioning FORTRAN, which became DOS, as the beginning point (command line interface is how we "touched" computers in the past). He then progressed to the PC and how the workforce adopted it and brought computers to the forefront. It also introduced the computer interface.
The next big wave was to take this technology and offer it customers through the Internet. Technology began "touching" the general public. This progressed to home computers featuring GUI interface.
John believes search is the next big step for the public interacting with technology. Much like DOS was the initial way we interact with computers, John feels search is the web's command line interface (DOS), however, instead of coding, users use natural language.
He equates search to the next phaze of the user interface. Radical changes forthcoming on the search industry as a user interface are coming.
Using mobile devices to search. For instance, when shopping, you will scan your device over the purchasable item and a search will be conducted - price comparisons and any pertinent information available will be returned from the label scan.
Search drives Web 2.0 business and it's the way we interact with others. Search allows you to present your intent. With search, the customer puts their intent in the box. The search results allow us to present our message of intent to the searchers. Intent drives content.
Search drive audiences to social media sites and consumers have started to expect social media content (blogs, forums, RSS) from the resulting companies.
The best business on the web allow customers to help build your business (Amazon's suggestion process was referenced). User feedback plays a prominent role. However, some non-web savvy business are hesitant to give customers that level of control.
John also mentioned larger companies leveraging wikis in order to get useful consumer feedback and this plays into the bigger picture of how the computers, the web, and search have given customers the ability to interact with companies. Savvy business use this feedback to improve their products, marketing campaign and general exposure.
The next portion discussed his company, Federated Media and how it benefits potential clients. This led directly to the Q and A session.
Overall, the way John presented the search industry as a growing method of customer interaction that we haven't seen before. For instance, how many times have you hated a particular television commercial? If you are like me, the answer is millions. However, wheat can do besides change the channel or hit the mute button? Not too much.
But with the way Web 2.0 is evolving, the web, search and other social media aspects, customers have much more control.
About the Author:
Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.
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