| Recent Articles |
How Much is That Link Worth?
Text-Link-ads.com has a link ads calculator that purports to tell you how much an ad link on your site (or someone else's) is worth.
Facilitating Social Media Optimization (SMO)
What follows is a Q&A with AddThis.com co-founder Dom Vonarburg.
SEO Link Building for Web 2.0
You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.
Blog Equivalence of Page Rank
Over the years people have come to rely heavily on Google's Page Rank as an indicator for a site's authoritativeness. It's still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there's a whole lot more to it.
The Long Tail of Linking
Back when the Internet and subsequently the blogosphere was in its infancy, there were two concepts that seemed to win the day: link exchanges and blogrolls. Each provided a way of gaining more traffic...
Site Promotion Through Web Awards
Website promotion is not an easy task, because thousands of new websites are created each day, each of them striving for a position in the first
engine results, some using ethical techniques, others try to fool the search engines.
SES: Link Baiting - Experienced Marketers Only
Link building sessions at Search Engine Strategies shows are always popular and draw some of the most substantial crowds from the ranks of webmasters and corporate SEO's attending conferences.
SES 2006: Social Search Overview
Search Engine Watch executive editor Chris Sherman hosted the session on social search, which covered the impact of human knowledge and activity on search engines.
Rand Fishkin’s Tips For More Traffic
Every site owner wants one thing: more visitors. After that, their requests might vary from "more with my family" to "more ice cream in the freezer," but they can all agree on that one wish.
AOL's PR Is Broken
Just when it seems things can't get worse for AOL, it appears they have a mole leaking information to Consumerist.com....
|
|
|
|
11.09.06
Balancing Your Link Profile Links
 By Steven Bradley
It's a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete.
But not all links are created equal. Nor should they be. Some are going to be far more valuable than others. Links with little value create noise against the signal in your link profile. And not all link profiles are the same as sites develop links in their own way. If your link profile is skewed in one direction you want to put a little balance back into your profile.
Todd Malicoat has in an interesting post about Balancing the Link Equation, which I'd encourage you to read so your links appear more natural. The post is a year old, but I think everything mentioned still applies and it's still good advice.
It's becoming ever more important to appear natural in your SEO efforts. It's possible to over optimize a web page or a web site. Google and to a lesser degree Yahoo and Ask do not want to be manipulated. (MSN is still perfectly fine with you manipulating them so knock yourself out). An over optimized site is a site that is attempting to game the algorithms. You want and need your SEO to be more natural. You want to take a more holistic approach.
Balancing your link profile is often one of the overlooked aspects of staying away from over optimization. Links can be so hard to come by that we'll often just take any we can get, but it's important to have a natural appearing link profile if you want your pages to rank well. If your link profile is so heavily weighted in one direction you'd do good to balance it out.
Your link profile is going to get skewed easily enough. I'm an active forum member with a quickly climbing count of posts so it's likely my link profile shows too many signature links. It would probably be in my best interest to get more links that have nothing to do with forums. It would also mean that many of my links are coming from a small number of unique IPs and I should work more on getting links from more IP addresses. Fortunately I've worked on building links from more than one source.
Todd's has some good examples in his post, but the main idea is not to use only one technique in getting all your links or to get them all from the same source or make them all the same type.
• Mix up links to your home page and to deeper pages of your site
• Vary the anchor text in links to your pages
• Trade a few links to balance out the one way inbound links
• Link out as well as linking in
• Get site wide and one off links
Instead of trying to grab any link you can get take a look at where your links are already coming from and try to strike a balance with the new links you seek. Yes it may not be as easy as grabbing anything, but it's not all about quantity. More isn't necessarily better and in some cases it may even be worse if more is throwing the balance off. Take a more holistic approach and try to put some balance back into your link profile.
About the Author:
Steven Bradley is a web designer and search engine optimization
specialist. Known to many in the webmaster/seo community by the username
vangogh, he is the author of TheVanBlog, which focuses on how to build
and optimize websites and market them online.
|
