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10.23.06
Blog Search Links Up On Google News
 By David A. Utter
Now that it has been running for a few months, Google's Blog Search has been given a spot on the main Google News page for people to try.
As far as placement goes, putting a link to Blog Search on Google News isn't quite the same as when the company gave its Video site a prominent link on the Google home page. That move shunted Froogle and Groups into the nether lands of the "More" menu linked from the home page.
TechCrunch also noted the change made by Google over the weekend. Marshall Kirkpatrick wrote how this demonstrated the strategic thinking going on at Google:
This minor change is just the kind of integration of services the company has said it was going to focus on; something Sergey Brin might call a feature not a product. It's liable to increase the market size for the whole blogosphere, though not as much as it could have if the link had been added to even the second tier list of services on the front page of Google.
Google has demonstrated pretty consistently that it will launch products with the intent of incrementally improving them over time. 'Googling Google' blogger Garett Rogers highlighted a recent change at Google Finance that just arrived and makes for a good example:
Google has rolled out a new version of their stock chart. The new version has a couple new features - but nothing new if we're looking at existing products.
In this latest release, we can now compare stocks - clicking "compare" shows you a list of related stock symbols to choose from, or you can enter your own.
Our readers who follow Google likely have more than a passing familiarity with Webmaster Central. This service tends to see updates every two to three months, which confirms what Google's Vanessa Fox suggested in April 2006 regarding tweaks to the service.
Google's Blog Search works well, but is not as feature-rich as Technorati yet. It is easy to imagine Google being able to match Technorati's "Authority" feature, which filters blog post search results based on inbound links, without difficulty.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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