| Recent
SES Articles |
The Long Tail of Linking
Back when the Internet and subsequently the blogosphere was in its infancy, there
were two concepts that seemed to win the day: link exchanges and blogrolls. Each
provided a way of gaining more traffic and visibility.
Site Promotion Through Web Awards
Website promotion is not an easy task, because thousands of new websites are created
each day, each of them striving for a position in the first engine results, some
using ethical techniques, others try to fool the search engines.
SES: Link Baiting - Experienced Marketers Only
Link building sessions at Search Engine Strategies shows are always popular and
draw some of the most substantial crowds from the ranks of webmasters and corporate
SEO's attending conferences. But only one extreme form of link building, called
"linkbaiting" can reel in the big fish and attract industry-wide attention...
SES 2006: Social Search Overview
Search Engine Watch executive editor Chris Sherman hosted the session on social
search, which covered the impact of human knowledge and activity on search engines.
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09.14.06 Google Promotes Banned Books
By
David A. Utter
Despite America's reputation as a free society, the practice of banning books
in schools and even some libraries has happened through the years. Google and
the American Library Association will celebrate 25 years of Banned Books Week,
September 23rd - 30th.
F. Scott Fitzgerald's The Great Gatsby was an influential book for me in high school. It started me on the path to writing just for the enjoyment of doing so. I'm fortunate not to have been in a place that would have banned it over its content.
That and other works have been banned or challenged over the years. The roster of authors reads like a recommended reading list: Ernest Hemingway, Harper Lee, Toni Morrison, John Steinbeck. As a high schooler I probably would have agreed with a ban on "The Grapes of Wrath," I have to admit.
To highlight these works, Google, the American Library Association, and libraries and bookstores will observe Banned Books week later this month. Leslie Burger, president of the American Library Association, discussed the banned books efforts on the Official Google Blog:
Now Google has joined the party. At google.com/bannedbooks, you can use Google Book Search to explore some of the best novels of the 20th century which have been challenged or banned.
And while libraries and bookstores around the country celebrate the 25th anniversary of Banned Books Week with special readings, displays, and more, you just might end up with a visit to your local library or bookstore and an old favorite or a new banned book in hand.
When Apple Computer launched its personal computer line, the company released a now-famous TV commercial where a woman smashes a massive TV screen image of Big Brother with a sledgehammer. Big Brother was essential to the plot of George Orwell's 1984, a book read by countless high school audiences.
If 1984 had been banned, Apple's Super Bowl ad could never have resonated
with so many people. Granted, there are plenty of reasons to remember a classic
work besides a TV commercial, but it is a very public example of the breadth of
reach of a memorable book.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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