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02.06.06
What’s
The Best Kind Of Link Bait?
 By
Lee Odden
Of all the emerging concepts related to search engine optimization and marketing
online, there are several memes that I'm particularly interested in that seem
to be building steam lately.
In particular is the notion of link bait.
The practice of link baiting is as old as the hills, it just hasn't been called
that until recently. As the effectiveness of former link building tactics decreases,
tactics like link baiting have become more popular.
Aaron mentioned the idea of link
bait in a post last October. NickW has been successful at creating
link bait blog posts. Rand posted about the success of using link bait to
drive, ah links, and traffic and also posited whether to offer link
baiting as an SEO service. Matt Cutts drops in with some of his comments
about link bait as well. Interestingly, the same day Bill Hartzer had a good
article on link
bait published at Search Engine Guide.
What is link bait? I would consider it nothing more than viral marketing. Something
clever or fun can work very well to attract links. Think
subservient chicken. Controversy works in moderation and useful
tools are what I like best.
What's the best kind of link bait? That's a great question and it's people like
Andy Hagans that are finding out. He's running a link
baiting contest. The winner gets $500 plus if it works well enough to get
onto the del.icio.us/popular list, the winner gets another $500. That's a pretty
good deal for a great idea don't you think?
About the Author:
Lee Odden is President of TopRank Online
Marketing. He publishes daily search engine news on the Online
Marketing Blog and also writes regular search marketing articles for AllBusiness.com,
Lockergnome.com and Practical eCommerce Magazine. |
