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High rankings, good traffic, but very little income!
I own a site that started as a fun little side project back in 1996. Because independent musicians tend to aggressively market themselves on the web, and my site was a free resource, it grew fast.
Newsletter - cost per email address
At the moment I have a forum with 200 members. I am considering starting a newsletter to send to these members and am thinking about attracting sponsorship.
Press Releases
Has anyone here had any experience with press release software or online submission? Any recommendations or strategies?
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Messageboards, A Great Resource But Be Ready
I'm sure most people who are reading this article have run across a messageboard or two on the internet. There are several that I frequent and they are a very valuable resource for information on a chosen topic.
Reprint Article headlines - the Reader is Secondary...
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Booty Call Pours Hot Coffee On Grand Theft Auto
Grand Theft Auto: San Andreas continues to catch a lot of heat over the booty call the hero pays to his ol' lady in the game. Normally, users get to hear the action, with the mod causing all the trouble; users get to see the soft-core action.
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Evangelize That!
I couldn't resist grabbing the last line from Tom Murphy's highly-readable post yesterday to be the headline for my post today. With an added exclamation mark. This is the best response I've read to a laughable post by Russell Beattie last week...
The Hidden (and Powerful) Benefits of Frequenting Forums
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07.18.05
Converting Visitors Into Subscribers
 By Javier Salces
Visitor conversion is a challenge faced by every marketer.
If you're spending money to generate traffic, you want to do everything possible to ensure that traffic isn't wasted. This means getting more bang for your buck by convincing more visitors to subscribe to your list.
In other words, conversion improves your return on investment and limits the temptation of spending more money on more traffic.
If your opt-in list isn't converting as well you expected, there are several target elements you can experiment with to improve your opt-in rates:
1. Web Copy
Is the copy on your site effective? Poorly written copy is one of the first culprits to investigate. Start by evaluating your headline. Is it enticing? Does it pull the reader in? A boring headline can cause people to click away without even reading the rest of the page. Check your main copy as well.
Do you explain the benefits of list membership? People always want to know what's in it for them. Make sure you offer them plenty of reasons to sign up.
2. Incentives
Incentives provide additional benefits and additional reasons to join your list. If you aren't doing so already, offer a unique course, e-book or piece of software for free as a bonus to subscribers. Many times this will convert hesitant visitors into subscribers.
People love freebies and they also can't resist satisfying their curiosity.
3. Make it easy to join
Have you placed your subscription box in a prominent place on the page? Some list owners always place their subscription box at the top of the page, while others place it at the very bottom. Either position can work well, but if you have a lot of copy to wade through, you might consider placing the box within the body copy at logical points. Remind your readers why they are there and what action you want them to take.
4. Watch out for 'bugs'
Sometimes software can fail for no apparent reason. Your server might be experiencing a database issue, your site might be temporarily unreachable or your autoresponder script may be malfunctioning.
It's always a good idea to do periodic tests by subscribing to your own list to check that everything still runs smoothly.
Ultimately, conversion comes down to offering prospects enough benefits to make joining your list an obvious choice. Your copy should get them excited, motivated and curious. Make it as clear as possible that you are offering them valuable information for free.
If your copy is too much of a sales pitch and short on benefits, the visitor will have a hard time finding a compelling reason to subscribe. People are wary of hype these days and too much focus on the "buy my product!" mindset raises a lot of suspicion. Most prospects see that and immediately think "this site will spam me with a bunch of offers I don't want", and quickly click off the page.
Treat your opt-in page as an honest invitation to start a mutually beneficial relationship, and you'll see your conversion rates soar.
About the Author:
Javier Salces is an experienced online marketer who runs a successful viral marketing web site with thousands of members. Feel free to submit your own articles at: http://opt-inleads.com/cgi-bin/vp/articles.cgi
Website Promotion Through Newsletters
By Paul Jesse
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight.
This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters.
Many newsletter editors online are looking for new information from new business all the time. However, they generally do not want to pay for the article you write but rather prefer to trade a byline or a small advertisement for your business or web page. As a result, all you need to do is spend a few hours writing a newsletter that discusses a relevant topic and that also has a plug for your web page. This is a way for you to quickly get the word out about your web page as well as increase traffic and business while you are waiting for the search engines to get your information in the system and part of the search results.
Finding newsletter editors online that need information submitted and will allow you to trade a newsletter for an advertisement plug is not difficult and all you need to do is search your favorite search engine. However, whatever newsletter editor you are writing for, you will want to make sure its subscribers are part of your niche or it might not prove very successful for you.
Make sure, however, you do not transfer the copyright of your article to anyone, but only grant the right to print your newsletter. By doing this, you can submit this one newsletter to multiple ezines and the like and reach many more potential subscribers than you would with only one. Also, it saves you time because you do not have to write new newsletters for every ezine.When you write the resource box for your advertisement, make sure you include your entire web site address so individuals can simply click on the address and be taken directly to your page rather than having to cut and paste. The easier you make it, the more individuals will take a look at what you have to offer. Also, you might consider using different advertisements from time to time in order to rate which ones are most productive at getting individuals to actually click on the link. The one that generates the most traffic is certainly the one you want to use, however you will need to play with your advertisement a little in order to get it just like you want and have it generate the most traffic possible for your new web site.
About the Author:
Paul Jesse is a retired government employee and author of numerous home business articles. It you are interested in starting a Internet home business visit his site. http://www.sheamarketing.com
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