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handytraffic.com any good? Experiences?
This seems to be a little bit of a different concept for traffic. They are saying they send targetted visitors from domains they bought.

HTML Email do's and dont's for Spam filters
We send out a small ezine very month to current and past prospects. We send in both HTML and text format. My questions is what are some of the do's and donts of HTML email in regards to getting through spam filters.

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Recent Articlesp

Becoming a Multi-Dimensional Blogger
Robert's latest Corporate Blog Tip (#10) is simple but well worth taking note of (quote forthcoming)... He goes on to suggest a few ways to add another dimension to your blogging including podcasting, video blogs, hosting dinners, attending industry events etc.

Need Traffic For Your Site? Try Comet Busting
NASA set a new record not with the slamming a coffee table into a comet but with 80 million people trying to get pictures of it. 8 p.m. EDT on Sunday evening began a 24-hour period in which the NASA site got pounded with 80 million viewers.

Podcasting: Some advice from Jim Logan
Podcasting advice? Well, if we need the information, we need to go to the experts. Right? Podcasting is definitely worth knowing about if you are a serious blogger and business person.

EDS Keeps Blogging Guidance Simple
As more companies start blogging - and the list is gaining ground - more are also making publicly available their guidelines on blogging, primarily focused on what the ground rules they have put in place are for employees who blog publicly so everyone knows the boundaries.

Surprise: GM Extends Discount Program
The world's largest automaker said they would extend their "Employee Discount Program For Everyone" plan for another month until August 1.

The RSS Orange Crush
Last week I met with Scott Gatz from Yahoo. He heads up personalization at Yahoo. Scott said something interesting: millions of My Yahoo users are subscribing to RSS feeds, but they don't even realize it.

Micro Persuasion 2.0
Now that this blog is over a year old, I feel it's in need of a bit of a design refresh. So, I am playing around with the different blog templates TypePad provides.

07.12.05


Forget SEO – It's All About Conversion!

By Stephen Munday

Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps.

So, you finesse your site, schmooze the algorithm du jour and begin to climb the slippery search engine rankings pole. But this is where you have to leave your SEO tricks behind and start thinking conversion.

Whoa there! Conversion? That's all about making sales on shopping sites. My site's a forum! I don't sell anything. What has conversion got to do with me?

Everything, my friend. Everything….

SERP Conversion

You want visitors to come your site, right? That's why you climb greasy SERP pole, after all. (And why you lay awake at night wondering when the next Florida, Hilltop or Bourbon algorithm earthquake is going to hit.) But what does it matter if you reach the peak, but no one clicks through to your site anyway?

The fact is that you have to convert prospective visitors even before they arrive. You have to pique their interest, tweak their curiosity and make sure they click your link and not the other guy's. And all you have to use are words. No technical tricks will help you now - your only tools are plain ol' words.

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The SERPs will show words from two of three places. Two of these you can control and one you can't:

1. Your <title> tag.

2. Your meta description tag.

3. A directory description. (For example, Google is known to use DMOZ descriptions, and Yahoo uses their directory descriptions.)

Now, there's not much you can do about how Yahoo or DMOZ editors describe your site, so don't worry about number 3. But do what you can do: Place your value propositions clearly in 1 and 2, and use them to lure searchers into your website.

So you have to convert people before they even get to your site. But that's not all…. You want them to stay, right?

Flash Conversion


No, this has nothing to do with being blinded by bright lights on the road to Damascus. Nor am I telling you to go and make a 100% animated website.

This "flash" is that split second, that tiny window of opportunity that opens up when a searcher arrives at your site and decides whether they have actually found what they are looking for… or not.

Typically, you'll have a couple of seconds to persuade the new visitor to stay and hang out. That's all you get. It's the ultimate in speed-dating. So, how do you wow your "date"? Do you show him a page of scraped "content" interspersed with Adsense ads? Not if you want this to be a lasting relationship.

Follow these tips and be sure to impress your "date":

1. Have a clear theme

Ranking high for "blue widgets"? Then be sure your visible title, copy and images are clearly focused on them.

2. Have a clean design

Imagine you are taking a first date to a movie. Do you pick her up wearing your pajamas in a dirty, trash-filled car? Or do you clean the car, wash your face and dress to impress? Of course you want to impress her, so you make sure you look (and smell) good.

It's the same with your site: Clean design, a nice text size and pages that don't scroll from here to eternity are going to float your first-time visitor-date's boat.

3. Write clearly and focus on your "date"

Waffle on about yourself and your date will get bored. She wants you to be interested in her. And in terms of your site, that means giving her what she wants to know as quickly and succinctly as possible. This comes down to your ability to write and communicate. So, if you are like Steve Martin in "Roxanne", make sure you get a someone else (a copywriter) to compose the lines to wow your "date" for you.

OK, so let's say you have successfully wooed your first-time visitor date. He's here and he has decided to stick around. You're going steady, getting to know each other a little more. That's all you want, isn't it?

No, it isn't! You want to pop the question, of course!

Final Conversion

You've made all this effort and spent money on getting your "date" this far, so you want to get the most out of your investment, right? You want to hear those sweet words, "I do":

Read the Rest of the Article.


About the Author:
Stephen Munday lives in Japan and is the creator of http://www.japanese-name-translation.com/ where you can download images of over 2,200 names in kanji or get a romantic calligraphy gift. This article is © Stephen Munday 2005.

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