Editor's Note

Dear iEntry Subscribers,
Yesterday, people fighting a meaningless fight attacked America. The point seems to be death and destruction and nothing else. Apparently, these individuals are willing to die to advance the political agendas of leaders who hide in cowardice. I would ask; if this type of senseless death and destruction is a path to Allah or the afterlife, as they have been lead to believe, why then do their leaders hide from it?

These individuals have awakened the democracies of this world and they will be sorry. As the President of the United States said, "We will make no distinction between the terrorists who committed these acts, and those who harbor them." I am confident that those responsible and their allies will soon realize what a foolish and terrible mistake they have made. These acts will not go unpunished.

As iEntry's publisher, with newsletters going to over 4 million business professionals around the World, I want you to know that America is continuing business as usual, but with a seething anger and outrage towards these enemies of freedom and their allies who dance in the streets with them. All those responsible for the senseless deaths of innocent civilian men, women and children will be held accountable and justice will be served.

In the meantime, I would like to express our deepest sympathies to the families and friends of those lost in yesterday's tragic events. We have suffered a tremendous loss as both a nation and a society, but we will persevere.

If you have any evidence or information regarding these crimes, please go here:

FBI tip Web site
http://www.ifccfbi.gov
To help victims, please go here:

American Red Cross, cash donations:
(800) HELP-NOW

Sincerely,
Richard Ord <rich@ientry.com>
CEO and Publisher, iEntry, Inc.

In previous written works, I have touched on the aspect of publishing a newsletter as a means of promoting your business. Why? Simply because I, along with thousands of other successful entrepreneurs have discovered that newsletter publishing ranks high in the most effective marketing concepts of an on-line business.

As with any form of "effective" marketing, creating a dynamic newsletter requires that you do your research and develop techniques that work for your specific industry. There are specific steps one must take in creating and developing a newsletter that ultimately sells.

EVALUATE YOUR WEBSITE The first step in creating your newsletter will be to evaluate your web site. Your newsletter will contain links that will lead your readers to your web site. Your newsletter is merely a tool that is used to guide potential clients to your business. Your web site will actually be your tool for making the sale. Your web site must be attractive in appearance, rich in content, interesting and inform-ative to your visitors. If your web site lacks any of these important qualifications, then you should hold off on publishing your newslet-ter until you have an opportunity to develop your web site so that it meets the necessary criteria that will attract visitors and promote sales.

ESTABLISH GOALS As with any element of your business, you should establish specific goals for your newsletter. What is it that you want to accomplish through your newsletter? Build on what you know your audience wants to see. In doing so, establish yourself as an expert in your specific field. Subtly introduce your readers to your products and services, but do not inundate them with high-impact sales pitches about what your products and services can do for them. Lead them there and let them see for themselves. Put yourself in the shoes of your potential clients and determine what it is that you would want to know and see. Through determining what you intend to accomplish, you will be able to better map out the route you will take to lead your clients to your ultimate destination.

PLAN ~ PLAN ~ PLAN Even the most talented writer does not expect to sit down and create a winning newsletter off the top of his/her head in a matter of a few hours. It takes careful planning and research in knowing what it is you want and need to write about. As you are developing your newslet-ter strategy, it will be beneficial to plan and complete two newslet-ters in advance so that you will have them ready to submit on time while you are working on the next issue. For example, if you publish your newsletter on a monthly basis, you should have one ready to submit to your readers a month in advance. Work on a new newsletter each month. By having one to fall back on, you will not have to worry about losing your effectiveness by rushing through the process of research and development. Decide on a topic or theme for each issue and carefully research and generate articles pertaining to that particular theme. Solicit articles from other sources. Many writers are willing to contribute in exchange for a by line and/or brief biography. By integrating articles from other writers, you are able to offer a greater range of diversity to your readers.