April 7th, 2014
How is your business using Twitter? Most are using it simply to increase brand awareness, according to a recent survey from Social Media Marketing University. Of those polled, 79.4% said they are using it for that purpose.
58% said they’re using Twitter to drive traffic, while 55% said to engage existing customers, 51.9% to find new leads and customers, 42% to improve brand image, 39.7% to increase customer loyalty, and 24.4% to drive sales.
It will be interesting to see if the percentage of those using Twitter to drive sales increases asTwitter gets deeper into e-commerce.
According to the survey, nearly 65% think Twitter is an effective marketing tool for business, but only 4.5% disagree, leaving the rest as undecided. Eight years into Twitter, businesses are still trying to figure out how to best use it. At least they’re not changing the game as much as Facebook. Not yet anyway.
Brands told Social Media Marketing University that measuring ROI and results is the to challenge of using Twitter as a marketing tool. Building an audience is right behind that in the challenges department, followed by engagement, developing strong content and learning how to use the platform. The rules on that one might even be changing soon.
Most brands haven’t used Twitter’s paid services (no surprise there really), the survey finds. What is somewhat surprising is that some of the brands polled (16.9%) weren’t even aware that Twitter had paid services available.
While most brands (88.7%) are taking advantage of hashtags, only 2.4% are utilizing Twitter’s Vine despite its significant popularity. 64% are utilizing images on Twitter, while 23.4% are utilizing lists.
62.4% of brands are using Twitter to create engagement during events, and the same amount are using it to build relationships with influencers. 58.4% are using it to monitor mentions of their brand, while 56% are using it to position their brand as an industry authority. 40% are using it to research their target audience, 31.2% are using it for customer service, 28% are using it to offers discounts and promotions, and 13.6% are using it for fundraising.
Most brands, the survey finds, tweet between one and five times a day. Only 4% tweet more than ten times a day. While Twitter just celebrated its 8th birthday, most brands have only had a Twitter presence for two or three years.
March 17th, 2014
How do you get people to spread the word about your business?
February 24th, 2014
Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed.
February 3rd, 2014
So you write that killer blog post, hit publish and go about promoting it in social media and email. You get some nice traffic, people share it with their networks and you capture a few leads. It had a good run, so now on to the next one right? That’s the way it works, you keep feeding the machine and just accept that your content has a very short shelf life.
January 13th, 2014
Many companies and brands (I guess I could call myself a brand) have websites that contain a blog, and just as important, a social media presence. But have you ever thought of the content that you’re actually producing, writing, and posting on your social media profiles and pages?
December 16th, 2013
Matt Weltz recently wrote a blog post describing all of the different advertising options available on Facebook. The last one he mentioned was the Promoted Post, where you pay to promote your Facebook Page posts to ensure they get the greatest reach possible. But what if there is a specific type of new customer that you want to attract? And what if the types of things you naturally post on your Facebook page don’t resonate with that new audience, or the messaging used to gain that new audience isn’t relevant to your current audience?
November 25th, 2013
YouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.
October 31st, 2013
Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.
September 30th, 2013
One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network.
September 3rd, 2013
Although an avid user of Twitter, LinkedIn and Facebook, Pinterest is a social media platform that I’ve not yet dabbled in.
August 12th, 2013
Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign.
July 22nd, 2013
As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. What I have learned over the past 10 plus years doing this, is that there are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.
July 1st, 2013
Google has launched the Affinity Segments in AdWords and YouTube, which will let brand advertisers reach out to the audience that matters the most to their brands at a large scale online. The system will try to understand the affinity of audiences by analyzing the types of pages a visitor goes to and how often & how long he/she spends at the page. This will help in determining the interest categories of individuals on their browser.
June 10th, 2013
As a copywriter and general word nerd, Pinterest is one social media platform I’ve not played with. But never wanting to be kept in the dark, I’ve been looking round for information about how to use it.
May 28th, 2013
Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters.
May 6th, 2013
While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions.
April 17th, 2013
Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline.
March 25th, 2013
“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document for 2013, originally released in 2000, to protect consumers against illusive and false online product and service promotions. The updates were in response to new forms of social media and the interpretation challenges it may present to the consumer. So, what do you need to know? Here are a few of the major changes.
March 6th, 2013
Here’s a quick way to attract more word-of-mouth publicity for your business.
February 11th, 2013
Facebook has just released an update to their Pages Manager for Android app that brings new features to make the app a lot more useful to page owners.