November 16th, 2015
Content marketing is becoming more important than ever before. Recent
statistics show that B2B companies that uses content generate 67% more
leads than those that do not.
While content marketing holds scads of benefits, it also involves some
level of work; and finding the right tools to power your content
marketing campaigns can make it even more daunting and time-consuming.
So, to help streamline the process, here are 7 helpful SEO tools you
can use to improve your content marketing and position your business
Squirrly is a WordPress SEO plugin which lets you do keyword research
right in your post editor.
If you like to write content that’s both SEO and human-friendly, then
this tool is for you. It not only let you optimize content, but also
lets you measure the success of the content optimized.
Squirrly has a number of tools on its dashboard, but one notable tool
which can help boost your content marketing is the Keyword Research
This tool helps you find the most relevant keywords for your articles.
It also finds keywords used by your competition based on the specific
keyword you entered.
With those keywords, you can craft winning content that’ll get ranked.
Squirrly also shows what phrases are trending, useful for writing
2. Google Keyword Planner
Though the Google Keyword Planner tool is mainly associated with PPC
and SEO , you can also use it to enhance your content marketing
Specifically, there are three key features that are germane to content
When you enter a word in the search bar, the tool will generate new
keywords from the search. From the new keywords, you can find content
ideas that are related to the keyword you entered.
Get search volume for a list of keywordsThis feature allows you to
examine the popularity of the keyword. Precisely, you can see stats
like average monthly searches and the level of competition a keyword
has—high, medium, or low (though the level of competition is for PPC
only).You can follow the stats to pick keywords that have high search
volume and low competition (which are the best keywords to use for
effective content marketing).
Multiply keyword list to get new keyword ideasThis feature enables you
to create new keyword combinations.It does this by allowing you to
enter the keywords into different columns. By this, you’d be able to
discover new keyword combinations that you can use as content ideas.
This will help you pick long tail keywords which works best when it
comes to content marketing.
3. Google Trends
Google Trends shows the popularity of a given search term over time; it
shows how often people search for a keyword and where they are
This tool helps you stay ahead in your keyword research; it helps you
see which keywords are best for your content strategy and which region
Google Trends has many search-related features which can be useful for
- Trending searches
- Trending on YouTube
- Top Charts
- Google Correlate
These features will help you see where you’re going.
For instance, after doing your keyword research on Keyword Planner, you
can run the keyword through Google Trends to see if it’s waning or
rising in popularity.
Google Trends shows a list of related search term after entering a
keyword; this makes it a breeze to find new content ideas that people
are interested in.
Using Google Trends, you can also create a yearly editorial calendar
for your content marketing campaign. That’s because Google Trends shows
you those events and topics that gain traction at certain times of the
While it’s not completely advisable to base your content on trends,
Google Trends is a great way to discover what people are talking about
in your niche market.
4. Ahrefs Content Explorer
One way of creating great content is to find the most shared content in
your niche, follow its structure and try reproducing the same for
Content Explorer by Ahrefs helps you do just this.
With this tool, you can discover top-performing content in terms of
social sharing, get to see the keywords used in the content, and model
the same by crafting your own content around that topic.
This will help you come up with content that will outperform the
competition or at least produce similar results.
Content Explorer is pretty easy to use: Just enter your keywords into
the search bar and the tool will list out the most shared content based
on the keyword you entered.
5. Google Analytics
It’s not just enough to create content. The content you create should
bring you a measurable ROI.
Google Analytics helps you measure the ROI of your content.
But beyond that, you can use Google Analytics for nearly every aspect
of content marketing—brainstorming/idea generation, targeting,
optimization, testing etc.
For one, you can use GA to see what content your visitors like and then
follow through to create more of that kind of content.
You can do this by going to Behavior > Site Content > All Pages.
Keywordtool.io is a free tool for finding the words that people search
for on Google.
This tool uses Google’s Autocomplete to provide users with great
keyword ideas by generating over 750 long-tail keyword suggestions. It
also works with 83 languages and 194 Google-owned domains.
Even more, Keywordtool.io allows users to export the keyword data to a
spreadsheet where they can then examine and further categorize the same.
While QuickSprout mainly shows results for SEO and site speed, you can
also use it for content marketing purposes.
After entering your competitor’s URL, click on the Social Media
Analysis feature. There, you’ll see which content on the site received
the most social shares.
The information shown there will let you in on what types of content
readers love the most. With that, you can go ahead and create something
With the right tools in your hands, you can improve your content
marketing, make your website and blog more effective and drive as much
traffic as you want.
Get your hands on the tools mentioned above, put them to use and better
October 19th, 2015
When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Read More…
September 14th, 2015
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.
Have a question you’d like answered? Ask the pit crew!
Today’s Question: How do you develop a successful hashtag campaign to promote a product or event?
August 10th, 2015
Throughout my career, one thing that has irked me the most is when someone improperly refers to a sweepstakes as a contest. It might be slightly irrational, but inside I cry a little. Now that I work for a social media agency, I have applied by background in promotions to the world of social media, helping brands understand the key distinctions between contests, giveaways, and surprise & delights. Understanding the legalities and rules governing each type of promotion can be extremely helpful to help a brand determine the type of social program that will help achieve objectives. Read More…
July 6th, 2015
The plethora of online social media outlets sure makes it easy to toot your horn these days.
You’ve seen the tweets (I’ve likely been guilty of doing this at some point) – “Just got off a quick call with Richard Branson, he said he loved my book” or “Feeling humbled to be included on this list of the top 1000 accounting bloggers.” Read More…
June 1st, 2015
We do a lot of local networking. As I write this I’m just hours away from heading out to one of the big networking events for our local area. I often have to ask myself, why do we do this? When your audience is national, does local networking really help? Read More…
May 4th, 2015
Here’s a 3 step marketing tip, to help you attract massively more word of mouth referrals. Read More…
April 6th, 2015
Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. At best you can try to throw up a quick PPC campaign, but those take time and data to fully optimize. You’ll bring in business, but not with the best ROI. Read More…
March 9th, 2015
Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote our blog content?” The answer starts by creating content worth promoting! Most of the content our prospective clients have tried to promote previously wasn’t great, or simply wasn’t there. Once you have great content, there are dozens, if not hundreds of ways to promote it. Read More…
February 20th, 2015
If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for a live event or activation. More traditional brands may have to work a little harder to build up a base of avid followers. So why shouldn’t traditional brands learn from the live-event pros? By paying attention to how entertainment brand names—music festivals, television shows, comedians—create live-event hype that lasts, you can learn how to take your brand’s live activations to the next level. Read More…
January 19th, 2015
You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic. Read More…
December 15th, 2014
Launching a new product can be both very exciting and stressful. Your brand has created something great. You are now responsible for the sales and its success. Your next challenge will be to find the best way to effectively build awareness and entice potential buyers to purchase. Social media can be a very useful platform to lead the launch of a new product and more brands are using it to do just that everyday. Read More…
November 10th, 2014
YouTube is a formidable marketing force.
Your customers will love your videos and so with the search engines.
October 20th, 2014
In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid impressions have risen by 5% in the same duration of time. Read More…
September 29th, 2014
When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn’t hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. Read More…
September 8th, 2014
Let me preface this post by highlighting the words in the title “right now.” Read More…
August 18th, 2014
Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. Read More…
November 25th, 2013
YouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.
October 31st, 2013
Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.
September 30th, 2013
One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network.