iEntry 10th Anniversary Public Relations Networking Techniques
February 8th, 2016

Use Instagram as the starting point to promote your business online

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well.

I thought about getting everyone to install HootSuite and to Live Tweet through a business social media platform but realized that everyone would hate it.

So, I chose Instagram as ground zero for Live Tweeting events because with just a little set-up, you can take just one filtered square photo with your smartphone using Instagram and you can automagically post to Facebook, Flicker, Tumblr, Twitter, and Swarm with one click — it just takes a little bold sharing of your organization’s Facebook, Flicker, Tumblr, Twitter, Swarm logins and passwords.

Read More…

January 4th, 2016

Weekly Infographic: 10 tips to boost your SEO with Pinterest!

Pinterest is the leading social platform that brings new digital marketing opportunities for online businesses. With 100 million monthly active users in 2015, it is the perfect global platform for discoveries and picture marketing that can help boost your SEO.

Here is an insightful infographic by Oncrawl on how online businesses can boost their SEO using Pinterest. 

Read More…

November 16th, 2015

Top 7 SEO Tools to Boost Your Content Marketing!

Content marketing is becoming more important than ever before. Recent
statistics show that B2B companies that uses content generate 67% more
leads than those that do not.

Read More…

October 19th, 2015

7 creative ways to promote your company’s corporate volunteer efforts

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Read More…

September 14th, 2015

Ask the Pit Crew: How Do You Develop a Successful Hashtag Campaign?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

Today’s Question: How do you develop a successful hashtag campaign to promote a product or event?

Read More…

August 10th, 2015

Social Media Promotions 101: Contests, Giveaways, Surprise & Delight

Throughout my career, one thing that has irked me the most is when someone improperly refers to a sweepstakes as a contest. It might be slightly irrational, but inside I cry a little. Now that I work for a social media agency, I have applied by background in promotions to the world of social media, helping brands understand the key distinctions between contests, giveaways, and surprise & delights. Understanding the legalities and rules governing each type of promotion can be extremely helpful to help a brand determine the type of social program that will help achieve objectives. Read More…

July 6th, 2015

How To Use Reverse Self-Promotion To Generate Exposure and Traffic

The plethora of online social media outlets sure makes it easy to toot your horn these days.

You’ve seen the tweets (I’ve likely been guilty of doing this at some point) – “Just got off a quick call with Richard Branson, he said he loved my book” or “Feeling humbled to be included on this list of the top 1000 accounting bloggers.” Read More…

June 1st, 2015

Good Word of Mouth Knows No Geographical Barriers

We do a lot of local networking. As I write this I’m just hours away from heading out to one of the big networking events for our local area. I often have to ask myself, why do we do this? When your audience is national, does local networking really help? Read More…

May 4th, 2015

A simple, effective recipe for word of mouth referrals

Here’s a 3 step marketing tip, to help you attract massively more word of mouth referrals. Read More…

April 6th, 2015

It’s time to Prepare for the Holidays…. 2016!

Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. At best you can try to throw up a quick PPC campaign, but those take time and data to fully optimize. You’ll bring in business, but not with the best ROI. Read More…

March 9th, 2015

7 Ways To Bake-In Content Promotion

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote our blog content?” The answer starts by creating content worth promoting! Most of the content our prospective clients have tried to promote previously wasn’t great, or simply wasn’t there. Once you have great content, there are dozens, if not hundreds of ways to promote it. Read More…

February 20th, 2015

How to Make Your Live Event Explode on Social Media

If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for a live event or activation. More traditional brands may have to work a little harder to build up a base of avid followers. So why shouldn’t traditional brands learn from the live-event pros? By paying attention to how entertainment brand names—music festivals, television shows, comedians—create live-event hype that lasts, you can learn how to take your brand’s live activations to the next level. Read More…

January 19th, 2015

How to Promote Every Piece of Content You Create

You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic. Read More…

December 15th, 2014

5 Ways to Launch a New Product on Social Media

Launching a new product can be both very exciting and stressful. Your brand has created something great. You are now responsible for the sales and its success. Your next challenge will be to find the best way to effectively build awareness and entice potential buyers to purchase. Social media can be a very useful platform to lead the launch of a new product and more brands are using it to do just that everyday. Read More…

November 10th, 2014

Infographic – Increase Your YouTube Engagement

YouTube is a formidable marketing force.

Your customers will love your videos and so with the search engines.
Read More…

October 20th, 2014

Impressions for Organic Posts on Facebook for Brands Down by 50%!

In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid impressions have risen by 5% in the same duration of time. Read More…

September 29th, 2014

4 Excellent Ways to Make Your Brand Pop on Social Media with Contests

When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn’t hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. Read More…

September 8th, 2014

Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Let me preface this post by highlighting the words in the title “right now.” Read More…

August 18th, 2014

The 4 Ways to Find Online Influencers

Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. Read More…

November 25th, 2013

3 Things to Avoid When Promoting Your YouTube Videos

YouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.
Read More…


Send me relevant info on products and services.
Get Your Site
Submitted for Free
in the World's Largest
B2B Directory!

Email Address:
*Indicates Mandatory Field

Terms & Conditions
PromoteNews is an iEntry Network® publication © 1998-2009 All Rights Reserved Privacy Policy and Legal