While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions.
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Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline.
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“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document for 2013, originally released in 2000, to protect consumers against illusive and false online product and service promotions. The updates were in response to new forms of social media and the interpretation challenges it may present to the consumer. So, what do you need to know? Here are a few of the major changes.
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Here’s a quick way to attract more word-of-mouth publicity for your business.
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Facebook has just released an update to their Pages Manager for Android app that brings new features to make the app a lot more useful to page owners.
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When you run a business you have to self-promote in one way or another. All your marketing, networking and social media activity is aimed at boosting your profile. But how you go about that self-promotion will have a huge impact on how you are perceived by others.
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YouTube finally launched its new site interface to the public in December in an overhaul that should allow creators to better connect with their fans and build a stronger community with users. This update has had mixed feedback from users (which tends to be the case with any big change to a social media interface). However, the new design offers a much simpler user interface and it offers some really great features that will help brands gain attention and better engage with the YouTube community.
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About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full wallet. The smaller wallet was perfect for daily use, and pretty soon I started only using that. It was only in the past few weeks that I realized an Australian company called Bellroy has been creating an entire line of products to do many of us have been doing accidentally: making our wallets less bulky.
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Over the past few months, we’ve looked at different ways of using social media platforms, such as Twitter and Facebook, to market your business.
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Over the past couple of months, we’ve talked to most of our clients about the exciting new opportunities for their LinkedIn Company pages. We even went through and updated our Search Mojo LinkedIn company page after reading the LinkedIn announcement. In this blog post, I’ll cover a few ways you can update your LinkedIn company page today.
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You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company?
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Unless you’ve already built a massive online following for your brand, it can be difficult getting your quality content noticed. I’ve personally used quite a few services designed to help publicly share content for my own sites or for my clients and none of the services I’ve ever tried were any good.
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There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically a laser light source which is used to designate a target. In other words, by "lasing targets" – you put a marker on something so that when you shoot at it, you are more likely to hit it. Marketing people are fond of using military terms like campaigns, targets and hits to describe what we do. For all of our militaristic language, however, most of us don't actually do a good job of paying attention to what elements of military strategy might actually help us to influence people to change behaviour, belief or buying patterns.
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Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics.
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In my consulting work, there are always a number of “ah-ha” moments for clients. That point at which they really start to “get” blogging, for example. As consultants, these moments are special little pieces of joy for us. Yes, these companies are paying me for advice and counsel. But, to watch a client begin to understand a process like blogging–well, that’s as good as it gets for me.
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Your brand is the promise that you make to your customers. It is everything that you stand behind and for, as a company and it should be strong, professional and easy to identify. To properly brand your company it takes a bit of footwork but in the long run this is what can make you into a household name. What is ‘Branding like a Boss?” It’s my way of saying, when your branding strategy is well thought out you can see great results from your investment.
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In the world of social media, there is no doubt that change is inevitable. It seems like every time you turn around the look and usability of your favorite social media site has evolved into something different. Sometimes better and sometimes – not so much. It is no secret that this is a practice commonly found with Facebook. From changing the aesthetic look and feel of profile pages, to adding cover photos and more, Facebook is no stranger to giving its users something fresh, new, and shiny to play with. With the roll out of its latest advertising platform, Facebook provided fan page owners a new way to reach more fans with the simple click of a button and a charge to their credit card.
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I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post”. When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for the blog post? Why are you writing it, and what net effect do you want to get from it? Read More…
Evolution does not only happen to human beings, you know. Technology is one of the fastest evolving facets of society nowadays, and with it comes the glorious birth of the Internet. Knowing the potential of reaching millions of people worldwide, website owners quickly jump into the fray of web marketing. Read More…
Facebook recently added a new “promoted post” feature that makes it dead simple to promote individual status updates to you existing fans for a fee. This will be one of the more lucrative features that Facebook has created and comes as a sign that Wall Street needs them to “show me the money.”
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