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Top Articles
PR 2.0: New Media, New Tools, New Audiences
[2008-04-28] Have you ever met someone so energetic, positive and incredibly smart - someone who exudes passion and someone who "gets it" in an inspirational way?
SEO to Promote Your Brand
[2008-04-16] After 10 plus years in the SEM business, it's a bit of an understatement to say that the nature of SEO is constantly changing. Those changes involve both the search engines refining the way they sort and display search results as well as consumer search behaviors.
What New Skills Are Important To PR?
[2008-03-31] So last Friday, half a dozen students from Chico State's journalism program (my alma mater), came to Voce's Palo Alto office and spent the day observing and discussing agency life.
Sure-Fire Tips for Creating Search Ads
[2008-03-17] Playing on the theme of the old Westerns, Yahoo! has shared seven "sure-fire" tips to help PPC advertisers maximize their click through in search advertising campaigns.
Blogger Relations Keys
[2008-02-04] A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere, stimulate some interest and, hopefully, some conversations about what they offer.
Acquiring Traffic from Twitter
[2008-01-18] Twitter isn't exactly new but there are a lot people that see it as a waste of time when it comes to marketing or even using.
SEOs Will Game Wikia Search
[2008-01-07] When you launch a new search engine, admitting defeat at the outset isn't exactly a promising start. Jimmy Wales founder of Wikia Search-which launches today-did just that.
PR Advice for Startups
[2007-12-27] In celebration of Alex Iskold's brilliant toolbox for startups on Read/Write Web today, I've decided to join the conversation to help startups make PR work for them now and in the long term.
Does Google hate PayPerPost?
[2007-11-19] Ted Murphy of PayPerPost has a post up about what appears to be another Google PageRank restructuring, which Ted says is specifically directed at PayPerPost - and posts from Andy Beard at WebProNews and PPP-using sites like Big Foot Marketing and 5xmom.com (whose somewhat unsubtle real name is Make$ Money$) seem to confirm that PayPerPost users have seen their PageRank not just fall but drop to zero.
In SEO, Be a Tortoise, Forget the Hare
[2007-11-05] On Aaron Wall's site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn't somewhat true, but because I can imagine how it must drive others crazy.
Long Tail Keywords
[2007-10-22] As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords.
Be Found Where People Are Looking
[2007-10-09] Do you know where your prospective customers spend their time online? Do you maintain a presence in those places?
The Wordpress Dashboard - Another Potential Traffic Source
[2007-09-24] Here's a cool "secret source" of blog traffic I discovered some time back…
Is Linkbait Always a Safe Strategy?
[2007-09-10] Since linkbait is recommended by search engineers as a good strategy to market a site, it is probably pretty safe, right? Not always true.
Successful Facebook Groups
[2007-09-04] Facebook is one of the most powerful social networking services currently available. Its interface and framework allow a person to spread news virally as quick as any social bookmarking service.
Web 2.0 Site Promotion
[2007-08-20] Michelle Macphearson just released her Web 2.0 Traffic Generation Blueprint.
A Look at Balanced Link Building
[2007-08-13] A link is not just a link, they are much more than just a simple way to move from one page to another. Rather, Links are the glue of the Internet!
Even Colleges Spam for Top Rankings
[2007-07-30] I have recently read up on the US News & World Report college rankings, and to what great lengths some colleges go to manipulate the results and improve their rankings.
Internal Link Architecture
[2007-07-16] Jim Boykin recently offered tips to help webmasters understand how to audit a site to see what pages are the most link rich, how internal link equity flows around websites, and how to optimize your internal link architecture.
Domain Name Prices vs SEO Prices vs Business Prices
[2007-06-25] It is easy to appreciate how under-priced some SEO services are when you look at what people are willing to pay for other traffic sources.
Wordpress SEO - Siloing vs Massive Ball Linking w/ Tags
[2007-06-14] This is not the definitive guide to Wordpress SEO, and I highly doubt I am the right person to write one, in fact I am not sure who would be.
32 Forms of Linking Payola
[2007-06-04] What motivates people to link to other people? Listed are some of the reasons people might have for linking to you, and I am sure, some of the reasons you might link to other people.
What Kind of Backlink are You Looking for?
[2007-05-21] When writing an article or baiting for links, you should choose the right strategy depending on the type of links you want to gather.
Q&A: Ensuring the Same Pages on 2 Domains Are Indexed
[2007-04-18] Dear Kalena...
Q&A - Promoting Domain Names
[2007-04-09] Dear Kalena...
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