iEntry 10th Anniversary Public Relations Networking Techniques
March 9th, 2015

7 Ways To Bake-In Content Promotion

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote our blog content?” The answer starts by creating content worth promoting! Most of the content our prospective clients have tried to promote previously wasn’t great, or simply wasn’t there. Once you have great content, there are dozens, if not hundreds of ways to promote it. Read More…

February 20th, 2015

How to Make Your Live Event Explode on Social Media

If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for a live event or activation. More traditional brands may have to work a little harder to build up a base of avid followers. So why shouldn’t traditional brands learn from the live-event pros? By paying attention to how entertainment brand names—music festivals, television shows, comedians—create live-event hype that lasts, you can learn how to take your brand’s live activations to the next level. Read More…

January 19th, 2015

How to Promote Every Piece of Content You Create

You’ve written a series of useful blog posts and done everything you’ve told to optimize that content for your most important keyword phrases. Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic. Read More…

December 15th, 2014

5 Ways to Launch a New Product on Social Media

Launching a new product can be both very exciting and stressful. Your brand has created something great. You are now responsible for the sales and its success. Your next challenge will be to find the best way to effectively build awareness and entice potential buyers to purchase. Social media can be a very useful platform to lead the launch of a new product and more brands are using it to do just that everyday. Read More…

November 10th, 2014

Infographic – Increase Your YouTube Engagement

YouTube is a formidable marketing force.

Your customers will love your videos and so with the search engines.
Read More…

October 20th, 2014

Impressions for Organic Posts on Facebook for Brands Down by 50%!

In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid impressions have risen by 5% in the same duration of time. Read More…

September 29th, 2014

4 Excellent Ways to Make Your Brand Pop on Social Media with Contests

When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn’t hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. Read More…

September 8th, 2014

Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Let me preface this post by highlighting the words in the title “right now.” Read More…

August 18th, 2014

The 4 Ways to Find Online Influencers

Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. Read More…

November 25th, 2013

3 Things to Avoid When Promoting Your YouTube Videos

YouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.
Read More…

October 31st, 2013

Use Humor and Ridiculousness to Reach Your Audience

Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.
Read More…

September 30th, 2013

The over-arching strategy for Google+

One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network.
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September 3rd, 2013

Using Pinterest to Boost Your Business

Although an avid user of Twitter, LinkedIn and Facebook, Pinterest is a social media platform that I’ve not yet dabbled in.
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August 12th, 2013

Video Advertising Becomes Easier Thanks To Google

Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign.
Read More…

July 22nd, 2013

When to Post on Social Media Networks

As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. What I have learned over the past 10 plus years doing this, is that there are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.
Read More…

July 1st, 2013

Google Introduces Affinity Segments; A New Way for Brand Advertisers to Reach the Right Audience!

Google has launched the Affinity Segments in AdWords and YouTube, which will let brand advertisers reach out to the audience that matters the most to their brands at a large scale online. The system will try to understand the affinity of audiences by analyzing the types of pages a visitor goes to and how often & how long he/she spends at the page. This will help in determining the interest categories of individuals on their browser.
Read More…

June 10th, 2013

Using Pinterest to Promote Products

As a copywriter and general word nerd, Pinterest is one social media platform I’ve not played with. But never wanting to be kept in the dark, I’ve been looking round for information about how to use it.
Read More…

May 28th, 2013

Marketers And Advertisers Are On The Mind Of Twitter

Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters.
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May 6th, 2013

7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions

While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions.
Read More…

April 17th, 2013

Brands can now Target Facebook Users on the Basis of their Activities Outside the Facebook!

Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline.
Read More…


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