iEntry 10th Anniversary Public Relations Networking Techniques
May 7th, 2012

6 “Must-Have” Elements To A “Digital PR” Workshop

A couple weeks ago, a potential client and asked if I’d be interested in leading a training session for the corporate communications team around “digital PR” with a mix of presentations and hands-on sessions. Right up my alley. I love the education side of our business–teaching is in my blood, as my Mom was a schoolteacher of some 30-plus years (and I see a potential route for me in teaching at the college level at some point–we’ll see about that :) . Read More…

April 23rd, 2012

Are You Worthy of Social Media? The 2 Types of Talk Triggers

The single most important element of your social media program is making your company worthy of discussion. Read More…

April 9th, 2012

New Research: Americans Hate Social Media Promotions

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Read More…

March 26th, 2012

We Are All Standing On Digital Quicksand

The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. At first, this seemed like an odd way to promote a sporting event!  And yet, undeniably, our pulse quickens when those cars hit the wall, a fight breaks out at a hockey game, or when the seemingly infallible appear human. Read More…

March 16th, 2012

How You Can Quickly Get 24 Facebook Likes – And Why Not To Bother!

Back in December last year I wrote one of my first blog posts for SEOptimise entitled “How you can get over 79 Twitter followers in under 23 minutes – and why not to bother”. Read More…

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