May 7th, 2012
A couple weeks ago, a potential client and asked if I’d be interested in leading a training session for the corporate communications team around “digital PR” with a mix of presentations and hands-on sessions. Right up my alley. I love the education side of our business–teaching is in my blood, as my Mom was a schoolteacher of some 30-plus years (and I see a potential route for me in teaching at the college level at some point–we’ll see about that 
. Read More…
April 23rd, 2012
The single most important element of your social media program is making your company worthy of discussion. Read More…
April 9th, 2012
Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Read More…
March 26th, 2012
The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. At first, this seemed like an odd way to promote a sporting event! And yet, undeniably, our pulse quickens when those cars hit the wall, a fight breaks out at a hockey game, or when the seemingly infallible appear human. Read More…
March 16th, 2012
Back in December last year I wrote one of my first blog posts for SEOptimise entitled “How you can get over 79 Twitter followers in under 23 minutes – and why not to bother”. Read More…
iEntry 10th Anniversary
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