iEntry 10th Anniversary Public Relations Networking Techniques
September 29th, 2014

4 Excellent Ways to Make Your Brand Pop on Social Media with Contests

When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn’t hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. Read More…

September 8th, 2014

Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Let me preface this post by highlighting the words in the title “right now.” Read More…

August 18th, 2014

The 4 Ways to Find Online Influencers

Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. Read More…

November 25th, 2013

3 Things to Avoid When Promoting Your YouTube Videos

YouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.
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October 31st, 2013

Use Humor and Ridiculousness to Reach Your Audience

Tim Washer, Senior Marketing Manager in Social Media at Cisco, joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.
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September 30th, 2013

The over-arching strategy for Google+

One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network.
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September 3rd, 2013

Using Pinterest to Boost Your Business

Although an avid user of Twitter, LinkedIn and Facebook, Pinterest is a social media platform that I’ve not yet dabbled in.
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August 12th, 2013

Video Advertising Becomes Easier Thanks To Google

Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad campaign.
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July 22nd, 2013

When to Post on Social Media Networks

As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. What I have learned over the past 10 plus years doing this, is that there are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.
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July 1st, 2013

Google Introduces Affinity Segments; A New Way for Brand Advertisers to Reach the Right Audience!

Google has launched the Affinity Segments in AdWords and YouTube, which will let brand advertisers reach out to the audience that matters the most to their brands at a large scale online. The system will try to understand the affinity of audiences by analyzing the types of pages a visitor goes to and how often & how long he/she spends at the page. This will help in determining the interest categories of individuals on their browser.
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June 10th, 2013

Using Pinterest to Promote Products

As a copywriter and general word nerd, Pinterest is one social media platform I’ve not played with. But never wanting to be kept in the dark, I’ve been looking round for information about how to use it.
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May 28th, 2013

Marketers And Advertisers Are On The Mind Of Twitter

Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters.
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May 6th, 2013

7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions

While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions.
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April 17th, 2013

Brands can now Target Facebook Users on the Basis of their Activities Outside the Facebook!

Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline.
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March 25th, 2013

Updated FTC Guidelines: What They Mean for Marketers

“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document for 2013, originally released in 2000, to protect consumers against illusive and false online product and service promotions. The updates were in response to new forms of social media and the interpretation challenges it may present to the consumer. So, what do you need to know? Here are a few of the major changes.
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March 6th, 2013

How to get more Word Of Mouth publicity

Here’s a quick way to attract more word-of-mouth publicity for your business.
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February 11th, 2013

Android Update For Facebook Pages Manager Allows You To Promote Posts And More

Facebook has just released an update to their Pages Manager for Android app that brings new features to make the app a lot more useful to page owners.
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January 28th, 2013

Self-promotion the Subtle Way

When you run a business you have to self-promote in one way or another. All your marketing, networking and social media activity is aimed at boosting your profile. But how you go about that self-promotion will have a huge impact on how you are perceived by others.
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January 11th, 2013

5 Ways the New YouTube Layout is Great for Brands

YouTube finally launched its new site interface to the public in December in an overhaul that should allow creators to better connect with their fans and build a stronger community with users. This update has had mixed feedback from users (which tends to be the case with any big change to a social media interface). However, the new design offers a much simpler user interface and it offers some really great features that will help brands gain attention and better engage with the YouTube community.
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December 27th, 2012

5 Smart Ways For Using Video To Sell Products

About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full wallet. The smaller wallet was perfect for daily use, and pretty soon I started only using that. It was only in the past few weeks that I realized an Australian company called Bellroy has been creating an entire line of products to do many of us have been doing accidentally: making our wallets less bulky.
Read More…

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