Market Unto Others As You Would Have Others Market Unto You

I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next guy in trying to uncover or even create some great mystery around content creation. The more I search, though, the more I find that there is a great way for companies of all sizes to market themselves through their content.

How you ask? Well, I don’t care if you are IBM or Bubba’s Country Store—you must remember that your audiences are just people. People like you and me. No matter what kind of façade they put up, they still put their pants on one leg at a time. They still have emotions and they just want to be treated fairly.

I know there are exceptions to this rule, but I contend that the vast majority of people in this world like things to be as simple, easy and straightforward as possible. Especially as the world gets louder and more aggressive, people seek an honest voice of reason to cut through the clutter and to help them make a good decision.

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Are You Ready To Promote For Generation Y And Beyond?

A new study from the Pew Internet and American Life Project makes for interesting reading on Gen Y and their presence in social media/social networking.

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Turbocharging Your Social Media Efforts

From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media:

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Getting Back To The Social Media Basics

People are always wondering what they need to do to really grow the traffic to their website.  A lot of people ask what they should do and what order should they do it in.  Here is a little blueprint to help guide you and keep you on track.

It’s important to recognize that there is a lot to do and it can’t all be done at once.  The first step is taking stock of where you are at.  What areas are you lacking in?

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Promoting Your Event Using Social Media

Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the main organizer of the event, Nick Johnson. He has been really active in using social media to promote a social media conference (go figure!) … and here is his honest take on what has worked and what hasn’t in his efforts so far.

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